Ad Agency Specializing in Car Dealers Sees 'Ask Patty' As a Breakthrough for Women Car Buyers and Owners
Ask Patty provides women consumers the opportunity to post questions about car buying, selling, repair and maintenance to a panel of expert automotive women.
West Palm Beach, FL (PRWEB) June 26, 2006 -- Chumney & Associates Advertising and Marketing announced its recommendation and endorsement of the new Ask Patty website. Chumney & Associates specializes in car dealership advertising, and is one of the nation’s largest agencies in this field.
“Ask Patty is a breakthrough. It’s a unique and comprehensive website that provides women with the solid facts and recommendations to make informed decisions about buying cars or trucks,” Mike Chumney, agency president, said. “Ask Patty’s advisory board and contributing editors are an outstanding group of women automotive industry experts, knowledgeable in all aspects of cars and car retailing,” he said.
“Women purchase over half of all the vehicles in the United States, spending over $80 billion every year, and have a major influence on up to 95% of the car buying decisions. Until Ask Patty, there hasn’t really been a website exclusively devoted to women’s needs and concerns,” Chumney said.
“Today, car buyer’s attitudes and motivations can change daily, so our job gets tougher. We have to study the market constantly to develop and use new media and promotions. It’s a dynamic business that requires innovative marketing tools.’
‘Ask Patty is a perfect example,’ Chumney continued, ‘Ask Patty president, Jody DeVere, did a great job creating the concept and website. It’s provides a woman-friendly environment for sharing information and addressing issues and concerns. Best of all, it’s a safe haven for any level of question a woman might have regarding car buying, car selling, car maintenance, repair, car care and safety.”
Ask Patty provides women consumers the opportunity to post questions about car buying, selling, repair and maintenance to a panel of expert automotive women. Ask Patty is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty automotive advice blog by going to http://www.askpatty.com. The Ask Patty advisory panel of automotive expert women, headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.
About Ask Patty:
Women purchase half of the vehicles sold in the United States each year, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership.
Ask Patty is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can ask Patty for automotive advice on the Ask Patty blog, Patty will typically reply back to you the same day. Selected questions and answers will be answered by the panel of automotive women experts for the benefit of all women.
# # #
|
