Leading Internet Retailer PETCO.COM Selects Channel Intelligence to Turn More Online Browsers into Buyers

Orlando, FL (PRWEB) June 29, 2006

Channel Intelligence (CI), the leader in technology innovation for Web-initiated commerce, today announced adoption of its patented retailer solutions technology by PETCO.COM. The specialty pet retailer is implementing CI’s SellCast™ Retailer Solutions service, the industry-leading solution for improving retailers’ data performance on comparison shopping engines (CSEs) and online marketplaces. SellCast™ is employed by the leaders in almost every major retailing vertical including apparel, home improvement, consumer electronics, home décor, toys and baby products--and now pet supplies.

“Channel Intelligence’s services provided an opportunity for us to enhance our online retail sales channels,” said John Lazarchic, Vice President of E-Commerce at PETCO. “Their ability to optimize data feeds as well as the ROI reporting capabilities will provide us with the optimal solution to enhance our online marketing programs. We anticipate that SellCast will not only benefit the company and our channel partners, but ultimately our customers will enjoy a greater online experience shopping for PETCO products.”

Channel Intelligence Senior Vice President of Sales and Marketing Lanny Tucker commented, “PETCO is a great brand and leader in their industry. We’re pleased to welcome them to the Channel Intelligence roster, and we look forward to helping them reach and convert even more customers as they strengthen their multi-channel strategies this year and in years to come.”

PETCO is ranked 170th in Internet Retailer’s 2006 Top 500 Guide to America’s biggest online businesses. The company joins the extensive list of top ranking retailers that use SellCast™ services, a few of which include HP Home and Home Office Store (5th), Best Buy (11th), Target (16th), Circuit City (17th), PC Connection (33rd), eCost (58th), PC Mall (62nd), Northern Tool + Equipment (106th), eToys Direct (126th), Rooms To Go (179th), Improvement Direct (191st), ICE.com (193rd), Baby Universe (235th), Multiwave Direct (263rd), Stacks and Stacks (286th), PC Universe (333rd), and Spilsbury (385th).

About PETCO

PETCO is a leading specialty retailer of premium pet food, supplies and services with a commitment to quality animal care and education. PETCO's strategy is to offer its customers a complete assortment of pet-related products and services at competitive prices, with superior levels of customer service at convenient locations, by hiring pet lovers and training them to become counselors to our pet-loving customers. PETCO operates approximately 800 neighborhood stores in 49 states and the District of Columbia, as well as a leading destination for on-line pet food and supplies at http://www.petco.com.

About Channel Intelligence

Based in Orlando, Florida, Channel Intelligence (CI) is the leading provider of innovative solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, or destination shopping sites. CI’s patented optimization technology and data solutions currently manage and syndicate over $2.5B in product value to over 50 destinations every day for almost 200 of the world’s best known retail and manufacturing brands. For more information, visit the company’s website at http://www.channelintelligence.com.

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