Life Alert President and CEO Isaac Shepher Named Ernst & Young Entrepreneur Of The Year® 2006 Award Winner in the Greater Los Angeles Area

The founder of Life Alert, one of the nation’s leading personal emergency response companies, has been named the Greater Los Angeles winner in the Retail And Consumer Products category by the Ernst & Young awards program, which recognizes outstanding entrepreneurs building and leading dynamic and growing businesses. Mr. Shepher received the prestigious award at a 20th anniversary gala on June 27, 2006 at the Beverly Hilton Hotel.

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Los Angeles, CA (PRWEB) June 30, 2006

Life Alert Emergency Response, Inc., one of the nation’s leaders in PERS (Personal Emergency Response Services), announced today that President and CEO Isaac Shepher received the Ernst & Young Entrepreneur Of The Year® 2006 Award in the Retail And Consumer Products category in the Greater Los Angeles area. According to Ernst & Young, the award recognizes outstanding entrepreneurs who are building and leading dynamic and growing businesses. Mr. Shepher was selected by an independent panel of judges. The award was presented at an Ernst & Young Entrepreneur Of The Year 20th anniversary gala event at the Beverly Hilton Hotel on June 27, 2006.

“I am not only rewarded financially through the success of Life Alert, I am also blessed by the extraordinary opportunity to save lives every hour of every day, 365 days a year,” said Mr. Shepher, who founded Life Alert with his wife Miri in 1987. Their company, recognized nationwide for its slogan (“Help, I’ve fallen and I can’t get up!”), provides its members with state-of-the-art home monitoring and protection. Endorsed by former U.S. Surgeon General Dr. C. Everett Koop, Life Alert gives its subscribers the peace of mind to keep living longer in their own homes. Across the nation, seniors living alone rely on Life Alert’s 24/7 response system to ensure their protection against medical, theft, fire or other emergencies.

The Ernst & Young Entrepreneur Of The Year awards program celebrates its 20th anniversary this year and continues to honor entrepreneurs who have demonstrated excellence and extraordinary success in such areas as innovation, financial performance, and personal commitment to their businesses and communities. “Ernst & Young is proud of its history in recognizing these outstanding leaders and their companies,” said Tony Radaich, Ernst & Young Entrepreneur Of The Year program director for the Greater Los Angeles area.

As a Greater Los Angeles award winner, Mr. Shepher is now eligible for consideration for the Ernst & Young Entrepreneur Of The Year 2006 national program. Award winners in several national categories, as well as the overall national Ernst & Young Entrepreneur Of The Year award winner, will be announced at the annual awards gala in Palm Springs, California on November 18, 2006. The overall national Entrepreneur Of The Year award recipient is then considered for the world event held in Monte Carlo.

About Life Alert:

Founded in 1987, Life Alert is (on average) saving a life approximately every 45 minutes, using a unique technology to provide its members with state-of-the-art home monitoring and protection. This service gives seniors the peace of mind to live longer in their own homes. In fact, the average Life Alert member keeps living in their own residence for an extra six years – and an ACNielsen study showed 87% of members said Life Alert’s protection is a “main or important factor” in their decision to keep living at home, rather than moving to a nursing home.

For more information about Life Alert and its home monitoring/protection services for seniors, call 1-800-360-0329 or visit the Life Alert website at http://www.lifealert.com.

About the Ernst & Young Entrepreneur Of The Year Awards:

The Entrepreneur Of The Year® awards program was created and is produced by professional services firm Ernst & Young LLP. As the first award of its kind, the Ernst & Young Entrepreneur Of The Year award recognizes outstanding entrepreneurs who are building and leading dynamic and growing businesses. The program honors entrepreneurs through regional, national and global award programs in over 100 cities and 35 countries.

Contact:

Dr. Don Rose

Public Relations

Life Alert

1-818-700-7000 x103

http://www.lifealert.com

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