Finally - a Newborn Clothing Line Designed with Newborn Detail - the Hip Baby's First Wardrobe, and the Perfect Gift for Anyone Expecting

A 'Mompreneur' decides to create her own newborn clothing line, due to her frustration with the lack of newborn detail in high quality, hip clothing. Exclusively online, with a site that matches the modern, fresh designs of the clothes themselves. The ultimate gift - the consumer can choose from 10 different gift sets, with a savings of up to 20%.

(PRWEB) July 6, 2006 -- Finally, a newborn layette that will actually fit newborns and have unique details for the comfort of baby and ease for parents.

Leigh Rubio, a 32 year old stay at home mother of two little girls, was at a playgroup one day talking with other mothers about the lack of clothing for newborns. "We were buying a gift for a friend who was pregnant, and we wanted something for when the baby was small. But all of the cute 0-3 months or 0-6 months clothes don't fit babies until they are close to three months."

Leigh and her friends discussed the items this new mother would need, and wished they could find a collection that would actually fit a newborn, while looking cute.

"We started talking about our favorite, must-have features for new babies, said Leigh. "My daughters both scratched their faxes, so foldover cuffs and mitts were important, but hard to find." Other wish items included garments without tagss, blankets that swaddled well, and a hat that fit just like the unattractive hospital ones do...and the list went on. "After that day," said Leigh, "I just couldn't get it out of my head.

I came up with the name and even sketched out the logo. But the former elementary school teacher did not know a thing about design and manufacturing. When she called her friend's cousin Lyn Huffman in Charleston, SC, she thought it was just to ask some questions. "It turned into one of those moments that you know is going to change your life. Lyn completely understood my vision, and we just clicked." Not only that, but Lyn had just found out she was expecting for the first time. Little Malia Huffman became a perfect fit model, and Lyn was able to understand first hand what Leigh had been describing. And now they're launching New For Baby. "We've done it all on our own," said Leigh, "and have not compromised one bit. This is the product line we've dreamed of."

Everything done with stylish function: Boy, girl and unisex collections, tagless, mix and match pieces, each gift set arrives in an adorable pique garment bag or ribbon tied organza sack, made of super soft combed cotton and micro fleece – washable, durable and plush, a sleep bag that’s like a safe, wearable blanket, pants with a low rise to fit under baby’s healing bellybutton - no more grandpa pants.

Each Set Serves a Purpose – and Each with an Adorable Name: Bringing Home Baby, Nighty-Night, Baby, It’s Cold Outside, Swaddle Me, Versatility Duo, Two Ways About It, The Spit Up Squad, We’ve Got You Covered, Stock Up On Socks, and new Essentials. For the best savings and most complete layette, Simply new (8 amazing items) and new Deluxe (15 items) are the ultimate start for a new baby, as a gift or for the consumer's own baby.

Offered exclusively online.

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