Website Copywriting Secrets for Major Success

These secrets will show you how to create a website that will produce skyrocketing leads and sales.

Twinsburg, OH (PRWEB) July 15, 2006 -- It’s a fact that one website will pull many times the leads or sales as a competing website. What causes this large variance in results? It’s the copywriting on the website.

Here’s what works best from actual results and testing on dozens of websites.

1. Make the website easy to “scan” with headlines, sub headlines, boxes, sections, colors and the like that give the reader the main benefits he will get. Almost all people are “scan first” or “scan only” readers. The headlines and sub headlines should take advantage of this fact.

2. “Just Sell, Baby.” Websites have one main end purpose and that is to sell products and/or services, to move people to action, to make money. In today’s high-tech world, most copywriting on websites forgets this vital fact and that is why they don’t perform better.

3. Tell the reader what he/she will lose if they do not take the recommended action. Fear of loss is a great motivator.

4. Build up excitement, enthusiasm, passion and urgency to get the reader to take the desired action right now.    

5. Make a great offer to get their e-mail address. In today’s overcrowded environment and with spam concerns, it’s not enough to just say “enter your email address for our newsletter”. It is necessary to make a great offer including special reports, bonuses and the like in addition to the newsletter to get the maximum number of qualified signups.

6. Focus the copywriting because people want to buy from the expert specialists in a field. If the copy is too broad you will lose a lot of your best prospects, who of course, are the most likely to buy. A great way to do this is to have separate focused web pages for separate types of people or industries on the website.

7. Make the website as easy to use and to find things as Amazon.com (for consumers) or Dell.com (for businesses). The copywriting and organization of these sites is a key reason they are ultra-successful.

8. Start thinking like the website reader (the prospect) and stop thinking like yourself (the marketer). Figure out what the prospect wants most from your products or services that they deliver, then come right out and tell him what benefits he’ll get, why, and what he needs to do now. Simple, but it brings in billions of dollars.

9. Test everything, measure it, use the winner, and always keep testing. This is the key to “optimizing” a website and all of the marketing. Don’t guess -- test and let the only vote that matters (the prospects) tell you what works best.

10. Compare your product or service against your competitors to show and prove your superiority.    

11. Copywriting is king and queen for a website to sell the maximum number of people. The right copywriting can bring up to double, even triple or more your current results for no additional marketing cost. Hire the best copywriter you can afford, and don’t skimp because this one-time investment can be the best investment you make.

Mike Pavlish of Profit Boosters Copywriting has done the copywriting for dozens of successful websites. Fees start at $3,000.00 and up. He can be reached at http://www.ProfitBoostersCopy.com.

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