FLAVORx Educates Patients in the Hispanic Market by Teaming Up with Leading Hispanic-Driven Pharmacy Chains

Navarro Drugs, the leading pharmacy chain retailer with a Hispanic focus, has added the FLAVORx flavoring system to its service repertoire to better serve its patients. By offering marketing materials in Spanish and English, FLAVORx allows English and non-English speaking patients to understand the ease and importance of medicinal compliance. The addition of a safe, FDA-approved, effective flavoring to liquid medications ensures that children and adults alike are able to take their prescription and over-the-counter medications regularly and properly, without the dread of taking a bitter, bad-tasting or foul-smelling medication.

While we team up for these wonderful events, it’s really just a fraction of the contribution. We’re just scratching the surface of our commitment toward the continual advancement of our cross-cultural initiatives.

(PRWEB) July 18, 2006 -- Medicinal non-compliance, or not taking medications properly, is a universal issue that affects patients worldwide, regardless of race, background or culture. By safely improving the taste and smell of medications, FLAVORx solves the issue of non-compliance by ensuring that patients take medications properly. For years FLAVORx has customized its educational approach on medicinal compliance to meet the needs of the Hispanic consumer. Recently, FLAVORx partnered with Navarro Drugs to further their message to Hispanic patients. Navarro Drugs, a traditional drug store chain, has captured significant market share by catering to over 90% of south Florida’s Hispanic communities.

FLAVORx, the only company to develop safe, FDA-approved flavorings for medicines, continues to render uncompromising excellence in service to its customers. Booming in independent and chain pharmacies nationwide, FLAVORx realized the ever-growing necessity to support non-English speaking consumers, whether abroad or in the U.S. Since its inception, the company has been committed to educating diverse communities worldwide on the importance of medicinal compliance. Because of its far-reaching customer base, the company has adapted and created culturally specific lines of products, promotional materials and services.

FLAVORx initially expanded into the Hispanic market through its US affiliates with independent and chain pharmacies such as Walgreens, Wal-Mart, Sam’s Club and Kmart in Puerto Rico. The approach was similar to that of the company’s expansion into Canada with the launch of the French speaking chain Le Groupe Jean Coutu; FLAVORx recently announced the launch of its first Hispanic driven doctor detailing campaign inside Puerto Rico- an effort that educates physicians and nurses on a face-to-face level on the FLAVORx system.

This year, FLAVORx contributed to the retail chain sponsored Hispanic Health Fair by offering parents bilingual pieces of educational literature and children an array of playful toys and sugar-free candies. Kenny Kramm, FLAVORx CEO states, “While we team up for these wonderful events, it’s really just a fraction of the contribution. We’re just scratching the surface of our commitment toward the continual advancement of our cross-cultural initiatives.” While FLAVORx has yet to disclose its plan with Navarro in the Miami area, it is poised to be a fun-filled, culturally enhancing educational event. Kramm further illustrates, “We have a fine team that is really excited about planting the educational seed on medicinal non-compliance and its solution. It’s our duty to ensure that the whole community understands what’s out there.”

To find out more about FLAVORx please visit www.FLAVORx.com or call Teresa Chen at 1-800-884-5771 ext 234.

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