Verio Launches Suite of DIY Tools and Consultative Website Design and Online Marketing Services to Increase Traffic and Exposure for Businesses
Search Engine Submission and Online Marketing Campaigns Part of Offering to Help Companies Reach New Customer Audience, Direct Buyers to Website.
Centennial, Colo. (PRWEB) August 3, 2006 -- Verio Inc., a leading provider of hosting and managed services, today announced the launch of a comprehensive suite of new do-it-yourself marketing tools and create it for me Website design and marketing services to build and market Websites for businesses.
Recent research shows that building and marketing their online business is a key concern for companies. A Yankee Group report* showed that the top four challenges identified by small and midmarket businesses (SMBs) were the lack of time to regularly update their (site) content, a need to redesign their site, a lack of traffic to their Website, and limited or no dedicated resources to maintain their site. Verio also conducted a survey of SMB customers that confirmed this need, showing that less than half of companies are actively marketing their sites, although more than two-thirds indicated that they want to use their site to market their business and increase new customers and sales. However, many SMBs may not fully understand the need to actively market their site in order to be readily found online.
The new offerings include three key solutions:
Verio Marketing Tools: These tools are included free for a limited time to all Web hosting customers. The new Verio Marketing Tools provide customers a set of easy to use do it yourself tools to effectively accelerate their brand awareness online, drive traffic to their site and increase visibility among their target customers and prospects. Verio Marketing Tools enable small businesses to easily and effectively submit their business site URL to more than 100 of the top search engines; conduct search engine optimization to ensure they are getting the best placement on sites such as Google and Yahoo; and create, place and track online banner advertising, with a guaranteed number of impressions to their target audience. The full suite of Verio Marketing Tools can be found at hosting plan chosen.
Verio Online Marketing Services: Offered in partnership with Website Pros, a leading provider of full-service site development and consulting, Verio Marketing Services pairs customers with an online marketing professional to work closely with them to select and execute the most cost-effective marketing services to attract customers and get their site noticed. All Verio Marketing Services include an initial in-depth consultation, customized analysis, reports and recommendations, and one-on-one consulting time per month through Website Pros. Packages include Visibility Online with personalized search engine optimization, submission to over 100 search engines and custom banner ads. SmartClicks is a pay per click management service, providing sponsored listings in Google and Yahoo.
Do It For Me Website Creation: With Verio’s new service, in partnership with Website Pros, businesses can leave the design, creation and ongoing maintenance and updates of their sites to experienced professionals. Customers engage in a personal interview and needs assessment to ensure the site meets their business requirements, and can expect to have their new site in a matter of days to help their business get up and running quickly. Site updates and maintenance are included, and Verio offers an all-in-one solution that not only handles the creation of a customer’s site, but the marketing and promotion of it as well.
“Verio’s new Build and Market services are a boon to small businesses,” said Dennis Boyle, chief operating officer for Verio. “What it essentially means for customers is that if you are starting or expanding a business or improving your site, your worries have just been greatly minimized. You can now have professionals affordably develop a site to meet your business needs, and work to reach new customers online. Businesses have identified these areas as barriers, and with Verio’s new services, we hope to take the headache out of the process and help customers do more with their business online.”
Availability
Verio’s suite of online marketing tools and services is available immediately. More information can be found at www.verio.com/build-market.
- “Shifting Web-Hosting and Services Market Dynamics, Pt. 1”, May 2006, Yankee Group.
About Verio
Verio Inc. is a leading provider of hosting and managed services for small and midmarket companies and partners worldwide, and is a wholly owned subsidiary of NTT America, US subsidiary of NTT Communications, which provides complementary global network access reaching over 200 countries worldwide. The company offers businesses a range of Internet services, including Web hosting, managed services and value-added professional service offerings. Verio supports its operations with highly reliable and scalable global infrastructure and systems including the NTT Communications Global IP Network, and provides business solutions to customers and partners in more than 146 countries. More information can be found at http://www.verio.com.
Verio and the Verio logo are trademarks and/or service marks of Verio Inc. in the United States and other countries. All other names are trademarks or registered marks of their respective owners. ©2006 Verio Inc. All rights reserved.
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