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Cook Ross Publishes Cross-Cultural Communications Business Tool

In response to the growing demand for effective communication in global and multi-cultural business environments, Cook Ross has created its Cultural Communication Guide™ to enhance cross-cultural business communications effectiveness.

Silver Spring, MD (PRWEB) August 8, 2006 -- Cook Ross has released its Cultural Communication Guide™, designed to help organizations and individuals learn the nuances of communicating in a multi-cultural business environment.

The Cultural Communication Guide features a variety of regions and cultures, and provides guidelines on how to communicate across cultures effectively. Specific cultural nuances for each are laid out in twenty different categories, including relationships, decision making personal space issues, as well as communication patterns and work styles.

In our work with organizations, the primary challenges revolve around communication. It is not always what is said, but how it is said, where, and when. It is quite simple theoretically, but when we are working with people from different backgrounds than ours it is easy to miss small things that can have tremendous impact, said Cook Ross President, Howard Ross.

“In our work with organizations, the primary challenges revolve around communication. It is not always what is said, but how it is said, where, and when. It is quite simple theoretically, but when we are working with people from different backgrounds than ours it is easy to miss small things that can have tremendous impact, said Cook Ross President, Howard Ross. “The Cultural Communication Guide helps us get an idea of some of these nuances and be empowered by them, rather than caught off-guard by not having a working understanding of them.”

The Cultural Communication Guide is available for $10.95 each and can be ordered in large quantities for volume discounts. For more information visit http://www.cookross.com.

About Cook Ross

Cook Ross is one of the country's leading organizational change and diversity consultancies. Based in Silver Spring, Maryland for nearly 20 years, the company has provided cultural competency solutions through its training, consulting, products and services.

Cook Ross has proven that cultural competency can be learned and developed, and can lead to unprecedented growth, as well as vastly improved productivity, morale, internal communication, leadership, and customer satisfaction.

Cook Ross has developed a broad series of tools that empower its clients with cultural competence awareness and skills, including online tools such as CultureVision which was specifically designed for healthcare practitioners and provides on-the-spot access to culturally competent patient care, and The Diversity Toolkit, which helps managers, leaders, and front line workers in all types of organizations understand and deal with diversity issues as they arise in the work place.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.

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