BrightWave Marketing Adds ACS to Client Roster
Affiliated Computer Services, Inc. (ACS) has signed an agreement with BrightWave Marketing to manage its e-mail Marketing programs for the Georgia Health Partnership (GHP) and its Medicaid program.
Atlanta, GA (PRWEB) August 15, 2006 -- BrightWave Marketing, Inc. a leading e-mail Marketing and Customer Relationship Services firm, announced today a major new client has joined its client roster. Affiliated Computer Services, Inc. (NYSE: ACS), a premier provider of business process outsourcing and information technology solutions, has signed an agreement with BrightWave Marketing to manage its e-mail Marketing programs for the Georgia Health Partnership (GHP) and its Medicaid program.
ACS is using BrightWave Marketing, Inc. to enhance their communication strategy to reach all Medicaid health care providers. ACS chose to use text email messages delivered on a weekly basis as part of “push” communication instead of expecting providers to go to a Web site and “pull” information. BrightWave Marketing was able to help ACS come up with an effective solution that meets the technology limitations of all recipients.
BrightWave Marketing will work closely with ACS in delivering timely messages and transactional information via e-mail Marketing programs to Georgia Medicaid Providers. The resulting communications program is designed to provide relevant information and tips to Georgia Medicare Providers in a quick and easy to use format.
"We chose BrightWave Marketing, Inc. because they were priced competitively, were responsive and knew what we needed," said Chris Keith, Director of Operations for the Georgia Health Partnership. "BrightWave has made the process incredibly easy. The health care providers are receiving information as they need it and we are receiving fewer customer service calls as a result."
Simms Jenkins, Principal of BrightWave Marketing, commented, “ACS is a national leader in state healthcare program administration and we are honored that we can assist them in delivering high quality electronic solutions for their clients. ACS is a dynamic company and a leader in its field, much like BrightWave Marketing aims to be. The result should be a partnership that provides engaging and efficient email communication programs.”
About BrightWave Marketing
BrightWave Marketing is a specialized marketing firm focused on creating and managing exceptional strategic and tactical online acquisition and retention programs that drive revenue and build relationships. BrightWave Marketing offers targeted and measurable solutions leveraging the flexibility and economy of e-mail Marketing, search engine keyword buys and other online customer relationship tools.
The company’s primary areas of service are e-mail Marketing, Creative Services, eMarketing Strategy & Planning, Legislation & Customer Privacy Expertise, Data Services & List Hygiene/Management and Search Engine Keyword Buy Management. Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including ACS, BellSouth, CoreNet Global, Floor & Décor, GMAC Insurance as well as leading advertising and marketing firms. For more information, please visit www.BrightWaveMarketing.com
About ACS
ACS is a national leader in state healthcare program administration, offering a full spectrum of systems and complementary services through an integrated solution. From care management solutions and child health programs to pharmacy benefits management and traditional Medicaid fiscal agent services, ACS has a proven track record and extensive program management expertise. ACS is also a pioneer in fraud and abuse protection and other cost containment methodologies, and is known for its collaborative approach to client relationships that produce results over the long-term. ACS supports approximately 20 million program recipients and processes nearly 475 million Medicaid healthcare claims annually, representing more than $47 billion in provider payments. As the nation's largest government program pharmacy benefits administrator, ACS serves 30 programs in 25 states and the District of Columbia with drug expenditures totaling over $13 billion.
ACS, a FORTUNE 500 company with more than 55,000 people supporting client operations in nearly 100 countries, provides business process outsourcing and information technology solutions to world-class commercial and government clients. The Company's Class A common stock trades on the New York Stock Exchange under the symbol "ACS." ACS makes technology work. Visit ACS on the Internet at www.acs-inc.com.
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