Oneupweb Corporate Podcasting 101 Guides Marketers

Oneupweb white paper explains corporate podcasting from basics to benefits -- Oneupweb, online marketing leader, today released a hefty digest on podcasting, Corporate Podcasting 101, which is available free on Oneupweb.com. The volume is written to help marketers understand the mechanics of podcast production, why tracking is important and how to use the new medium successfully in an integrated online marketing plan. With this information, marketers will have enough background to see how podcasting can impact their bottom line and what’s necessary to produce a podcast series.

Lake Leelanau, MI (PRWEB) August 14, 2006 -- Oneupweb, online marketing leader, today released a hefty digest on podcasting, Corporate Podcasting 101, which is available free on PodGarden.com. The volume is written to help marketers understand the mechanics of podcast production, why tracking is important and how to use the new medium successfully in an integrated online marketing plan. With this information, marketers will have enough background to see how podcasting can impact their bottom line and what’s necessary to produce a podcast series.

“Podcasting 101 is a marketing primer,” says Oneupweb CEO, Lisa Wehr. “Our objective is to provide marketing executives with clear, concise, jargon-free information they can use, right now.” For that purpose, Oneupweb’s Corporate Podcasting 101 includes a handy flow chart, titled The Podcast Cycle, describing podcast production, marketing, optimization and performance tracking. The chart will help marketers visualize the vital steps for successful business podcasts.

The 16-page document covers:

• What podcasting is.
• Its marketing value
• How podcasts are used (from a corporate or marketing perspective)
• How they work. (including a step-by-step flow chart)
• Podcasting sourcing options
• Best practices
• And more, including a podcast glossary, the history and a look at what’s coming...

Inspired by that information, we found that clients and prospective podcasters wanted to get a better sense of production and how to go about getting started. This digest fills that need and helps marketers prepare.

Oneupweb suggests that marketers use the digest to help the entire organization understand how podcasting can reach its target audiences, citing the following ways that podcasts have revolutionized communications:

• Automatically Updated – Once subscribed, the latest podcast from a favorite source is sent automatically, at no charge.
• Portable – In the car, at the gym, even during a morning run, on the subway – listen when it’s convenient.
• Available On Demand – People can listen for a few minutes, come back later where they left off, replay a favorite section and skip another. Whenever they’re ready, so is a podcast.
• And Now, They’re Trackable – Until recently, commercial podcasters had no easy way of knowing if, when and from where their podcasts were being downloaded. With the launch of PodTractor™ from Oneupweb, podcast success can be tracked and reported.

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