Top Swedish Trend Magazine Chooses Mobispine for Mobile Fashion
Top Swedish trend magazine chooses Mobispine.
VeckoRevyn, Sweden’s leading fashion magazine for young women, chooses Mobispine’s mobile channel to connect with readers during New York’s fashion week.
(PRWEB) September 4, 2006 -- VeckoRevyn, Sweden’s leading fashion magazine for young women, chooses Mobispine’s mobile channel to connect with readers during New York’s fashion week.
“The mobile phone is the best way to give readers the hottest information and images, and mobile blogging means that the updates are published immediately. Readers feel included, which strengthens our brand and customer loyalty,” says Ebba von Sydow, editor-in-chief of VeckoRevyn.
VeckoRevyn now offers readers the possibility to download Mobispine in order to keep up with the latest fashion week events during 7 – 14 September. Ebba von Sydow will be on location to take pictures and post the blogs, and readers in Sweden will be able to check the blog from their mobile phone. This means that they have access to real, behind the scenes images that do not have to pass through the media filter.
By choosing Mobispine, VeckoRevyn did not have to worry about installing any kind of expensive SMS solution. The Mobispine system works using Internet Protocol rather than SMS. Not only is this cheaper than sending thousands of text messages to readers who subscribe to the service, but it also works seamlessly between different countries and continents.
“VeckoRevyn is a really exciting customer for us. New York’s fashion week is an intense event where everyone wants in. By using Mobispine, VeckoRevyn can let their readers in on the action. Of course, we hope to expand our cooperation with VeckoRevyn with other services in the future, but this is a great opportunity to demonstrate all the advantages of mobile fashion-related content,” says Joakim Hilj, head of sales at Mobispine.
About Mobispine
Mobispine is a company with head office in Stockholm, Sweden. Mobispine uses IP-technology to provide a mobile platform that companies and content providers can use to reach customers with rich media, real-time information. Mobispine’s technology, which is free, and operator-independent for individual users, also includes free mobile chat and mobile blog services.
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