Interview with David McInnis, CEO of PR WEB
The Entrepreneur Doctors, Ray DuGray and Maria Ngo interviewed David McInnis on the importance of PR for small businesses and how PR Web is different than most media outlets.
Las Vegas, NV (PRWEB) September 2, 2006 -- Last Wednesday in an interview, David McInnis provided not only "how to" information on constructing a press release but also the differences between the high profile media outlets and PR Web. To our amazement, we found out that businesses tend to just want to get their information into the media no matter who it is. Yes, they may be getting their name, products, or services out there however; they are not always talking to their target market. David outlined how his company, PR Web really is more of a marketing tool because they help locate who wants to read a specific press release and find those individuals. This means more potential sales for the business.
PR Web uses a variety of Internet tools like key word searches, RSS Feeds, Blogs, etc. to get the right people to read a press release.
Let's face it, it doesn't matter how many people are going to your website if there are no sales. In the end, David points out that exposure does not mean profits.
How to Write A Press Release to learn more about PR Web and the interview.
About The Entrepreneur Doctors
Ray DuGray and Maria Ngo, Hosts of Interview An Expert Show, PhD candidates both majoring in entrepreneurship. They are business partners, life partners and successful entrepreneurs located in Las Vegas, NV. Please see Entrepreneur
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