Elixir - the World's First Glossy on Everything Anti-Ageing is Here

Elixir - the new monthly glossy on everything anti-ageing and looking younger. Find out more and subscribe on line at www.elixirnews.com

EMBARGOED until 00:01 on 04 /09/2006 UK Time

London (PRWEB) September 2, 2006 -- “The western world’s attitude to ageing has changed dramatically, and none of us has escaped the consequences. Even if you stand firm and let nature take its course, there’ll be plenty of friends and colleagues who have no intention of doing likewise, so the landscape of ageing has changed for ever” - Sunday Times, 2 June 2006

The western world’s attitude to ageing has changed dramatically, and none of us has escaped the consequences. Even if you stand firm and let nature take its course, there’ll be plenty of friends and colleagues who have no intention of doing likewise, so the landscape of ageing has changed for ever

These individuals belong to one of the most affluent generations in history and are willing and able to pay for products that provide anti-ageing benefits

Welcome to ELIXIR, the first quality consumer magazine that is dedicated to helping you live longer, healthier and happier – news and features from the booming and increasingly high-profile global market of anti-ageing and rejuvenation products and service.

If it’s hot, new and will increase your lifespan and wherever it’s happening - in Beverly Hills, New York, London, Paris, Rome, or anywhere else – you will find out about it first in ELIXIR. Subscribe online at www.elixirnews.com
ELIXIR is the first consumer publication to tap into these concerns - for adults and pets - and these global trends and follows the successful launch 18 months ago of www.elixirnews.com .

Elixir published in the UK, monthly from November, and aimed at the vast global audience interested in this subject. The launch cover price will be £3 ($5.60, Euro 4.40) with a discount for annual subscribers of £30 ($56.68 Euro 44.50) and available on line at www.elixirnews.com and also in newsagents.

ELIXIR’s medical advisory board is headed by the world’s most influential body in this area, the American Academy of Anti-Ageing Medicine (A4M), which has a membership of 18,500 physicians and scientists from 85 countries, and has pioneered the establishment of anti-ageing medicine as a recognized medical speciality. A4M will be a regular contributor to ELIXIR on the serious medical issues of the day.

Dr Robert Goldman, MD PhD, the Chairman of A4M commented: “Our medical society is dedicated to the advancement of technology to detect, prevent, and treat ageing related disease and to promote research into methods to retard and optimize the human aging process. We believe that most of the disabilities associated with normal ageing can be treated Anti-aging medicine is based on the scientific principles of responsible medical care consistent with those of other healthcare specialties. ELIXIR is about health literacy for the patient and getting this message across – that living longer doesn’t have to mean living with an increasing number of disabilities.”

ELIXIR is for men and women, of all ages who all share a common interest – living healthier for longer and a desire to know about the latest scientific and medical discoveries. These areas of interest include diet, nutraceuticals, cosmeceuticals, fitness, spas and medical anti-ageing and rejuvenation therapies including stem cells and hormone replacement therapy,

This sector is estimated to currently be worth more than US $50 billion worldwide (£26.5bn). And this figure is expected to rise to US$56 billion (£29.7bn) by 2007. (Source: FIND/SVP). "These individuals belong to one of the most affluent generations in history and are willing and able to pay for products that provide anti-ageing benefits” (Freedonia market research).

Editor and publisher, Avril O’Connor said: “We are launching Elixir at a very exciting time with developments like stem cells offering so many possibilities for those suffering from debilitating illnesses. We want our readers to know about the latest anti aging treatments and therapies before their own doctors.

Find out more about The American Academy of Anti-Ageing Medicine (www.worldhealth.net)

Avril O'Connor is a UK national newspaper and magazine journalist. She has worked on staff and freelance for various titles including the International Herald Tribune, The Sunday Times, The Times, Daily Telegraph and The Independent.

For more information contact: Avril O’Connor +44 (0)20 75698676

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