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Converseon Announces the Addition of Factory Card & Party Outlet for Online Marketing Services

Converseon launches new affiliate program for Factory Card & Party Outlet just in time for Halloween.

(PRWEB) September 1, 2006 -- Converseon, a leading digital communications agency, announced today that it has been retained by Factory Card & Party Outlet, the leading party supplies and social expressions retailer, to launch a customized affiliate program.    

Factory Card & Party Outlet is a one stop superstore with an outstanding selection of products for celebrating special events such as Halloween, birthdays and graduations. Their fast-growing online selection includes almost 4,000 products such as costumes, tableware, greeting cards, balloons, invitations and piñatas.

The affiliate program, which went live on August 23, provides affiliates with commission rates as high as 8%, along with a full set of tools including datafeeds and storefronts to help maximize success.

“We’re excited to help Factory Card & Party Outlet expand its online presence through a customized affiliate program,” said Rob Key, CEO of Converseon. “Factory Card & Party Outlet’s outstanding combination of selection, prices and quality will delight customers looking for a convenient way to help them prepare for parties and holidays online. It’s a great opportunity for affiliates to cash in on the holiday party season.”

“After an extensive search, we felt Converseon had the right combination of strategy, tools and technologies to help us take our online marketing efforts to the next level,” said Jamon Heller, Factory Card & Party Outlet’s Senior Manager, E-Commerce Group. “The affiliate program will help us extend our reach into new areas of online marketing.”

Qualified affiliates can join the affiliate program today at http://factorycard.converseonaffiliates.com/.    

About Converseon

Founded in 2001, Converseon is a leading digital communications company that helps clients “join” the digital conversation to manage brands and drive cost-effective sales. Converseon’s services include affiliate marketing, new media strategies, search marketing, Brand and Search Engine Reputation Management (SERMA™), consumer-generated media strategies, digital public relations, word-of-mouth and viral programs.

About Factory Card & Party Outlet

Factory Card & Party Outlet (NASDAQ:FCPO) based in Naperville, Illinois, is the largest publicly traded retail party chain in the United States. Factory Card & Party Outlet currently operates 192 Company-owned retail stores in 20 states, offering a wide selection of party supplies, greeting cards, giftwrap, balloons, everyday and seasonal merchandise, and other special occasion merchandise at everyday value prices.

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CONTACT INFORMATION
Robin
Converseon
212-213-4297 306
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