Former Olympian and #1 Ranked Doubles Player Alex O'Brien Launches Online Steak Store

It's What's for Dinner: Former No. 1 doubles player Alex O'Brien has launched an online steak store, Littlefield Ranch, which delivers USDA Prime beef to customer's front doors. The products come from cattle owned by the O'Brien family, who have more than 100 years of experience in the beef industry.

(PRWEB) September 7, 2006 -- Alex O'Brien a former 3 time NCAA champion at Stanford, an Olympian and the No. 1 doubles player on the ATP tour has left the tennis world to start a high end internet steak business, Littlefield Ranch www.littlefieldranch.com.

O'Brien comes to the steak business as a logical extension of his family cattle business. O'Brien's father Bill, Uncle Jay, brother Blake and Grandfather John have all been on the production side of the cattle business for over 60 years. O'Brien seized the opportunity to bring his family product directly to the consumer.

I was tired of paying high prices for a low choice product that was tiny, expensive, and cooked up poorly. I wanted to give the customer a real Prime Texas sized steak that was great eating and that they would be proud to send to their friends or colleagues.

Having spent so many years at a high level tennis career he is aware of the importance of a healthy and dependable diet that is critical to peak performance on the court. O'Brien, an avid steak eater, recognized the potential in delivering a high quality, consistent, tender cut of beef not only to athletes but to all steak lovers who want the very best. "I was tired of paying high prices for a low choice product that was tiny, expensive, and cooked up poorly. I wanted to give the customer a real Prime Texas sized steak that was great eating and that they would be proud to send to their friends or colleagues."

Upon retiring from tennis, O'Brien took advantage of the opportunity to extend the family legacy in the cattle business. He formed Littlefield Ranch www.littlefieldranch.com to bring 21 day aged, quality USDA Prime steaks directly to the consumer. Steaks are flash frozen and delivered by Fed Ex Second Day Air Monday through Wednesday, thus guaranteeing timely delivery. O'Brien says he is very proud to be able to put his name on the high quality product.

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