Producers On Digital (New Zealand) & Colorado Producer, Cero Video Productions, Shoot a National Ad Campaign for James Hardie Siding on Two of the Panasonic HVX200 P2 Cameras

International producers On Digital (New Zealand) & Colorado Video Production (DP Rich Raney) shoot and produce a national ad campaign for the international company, James Hardie Siding, in DVCPRO 50 on the Panasonic HVX200 P2 camera.

Denver, CO (PRWEB) September 12, 2006 -- Production Team: Producer, Nick Tapper, Director, Clinton Phillips, and Colorado Video Production DP, Rich Raney, produce a U.S. national ad campaign for the international company, James Hardie Siding.

James Hardie, Regional Marketing Specialist Marc Setty was onboard for the three state 7-day production schedule. "It was an aggressive but rewarding shoot," said DP Rich Raney, "For the first leg we shot in three separate states in three days." Raney went on to say. "We had 9 crew members on the Denver leg of the shoot, including two jib arms, a 5ton grip truck (LSD-Tom Cheatham, Denver), makeup and two DP's."

Raney and AC Chris de la Garza shot 12 hours of footage on two of the new Panasonic HVX200 P2 cameras in the DVCPRO 50 format. "We captured the footage on the Focus Firestore FS-100 portable Hard Drives -- what an amazing camera, beautiful color saturation and flawless performance from both units!" said DP Raney, "We shot in a dusty factory, multiple homes in close quarters and suspended from 25' jib arms without a single problem!" Raney went on to say that the client opted to shoot in DVCRO 50, SD 480X60i to make the post production import of the native MXF files easier with their Avid Xpress system. "Regardless of the frame rate you choose the DVCPRO 50 format offers broadcast 4:2:2 color space with added chroma resolution," Raney said. AC Chris de la Garza added, "We are totally sold on the P2 format, our Company will shoot tapeless where ever and when ever possible!" He went on to describe the P2 workflow: "We would mount the cameras for a shot in matching Time Code, capture the video/audio on the Firestore hard drives, dismount the drives and connect them to a Sony Vaio laptop via firewire then dump the footage onto a separate 500gig external drive in separate folders for easy identification."

New Zealand Producer Nick Tapper offered this comment about the shoot: "The entire production was a complete success, the Colorado Production team was Efficient, Professional and on Budget."

James Hardie, Vice President of International Business, Jamie Chilcoff had this to say, "We are excited and extremely pleased with the results!"

To see a First Draft commercial - click here: http://www.ceroproductions.com/video/Elkins.mov

You can contact Rich Raney through the Cero Productions web site: http://www.colorado-videoproduction.com

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