Bernice Sanders Aftermarket Sales Director with Primedia Consumer Automotive Group to Join the Advisory Panel of Ask Patty
Bernice Sanders, Aftermarket Sales Director with Primedia’s Consumer Automotive Group, will join Ask Patty as a member of the automotive advisory panel of industry-expert women on Ask Patty.Com, Inc.
Sarasota, FL (PRWEB) September 18, 2006 -- Ask Patty.Com, Inc., announced today that Bernice Sanders, Aftermarket Sales Director for Primedia’s Consumer Automotive Group, will join the automotive advisory panel of industry-expert women for their new woman’s portal, Ask Patty. The Ask Patty website at http://www.askpatty.com that launched June 8, 2006, provides a safe place for women to get advice on car purchases, maintenance and other automotive related topics online.
Bernice Sanders first came to the automotive industry working at the National Hot Rod Association in their Circulation Department and worked her way up through the organization to become the advertising coordinator for National Hot Rod Association’s weekly publication National DRAGSTER. After three years at NHRA, she was hired by SCORE International, the leading off road racing sanctioning body.
After being approached by Petersen Publishing, Bernice’s career took on a new direction -- advertising sales. This has been her career pattern ever since working on magazines such as Petersen’s 4Wheel & Off-Road, Hot Rod, SEMA News, and now in her current position as Aftermarket Sales Director for Primedia’s Consumer Automotive Group her hours are spent working on Motor Trend, Automobile, Truck Trend, and Motor Trend Classic Magazines.
Bernice is currently on the SEMA Businesswomen’s Network as a select committee member and also serves on SEMA’s Scholarship Committee.
In her automotive advisory role, Ms. Sanders will respond to questions from consumer women on automotive related topics via the website. The Ask Patty interactive advice blog launched May 22, 2006.
“I am excited and very proud to become a member of the Ask Patty advisory panel,” stated Bernice Sanders. “Ask Patty is such an outstanding way for women to get informative advice on anything automotive”
“We are truly excited to add Bernice Sanders to our Advisory Panel of Automotive Expert Women,” says Jody DeVere, President of Ask Patty. DeVere continues, “Bernice has a great and diverse background in the automotive industry and her connection to the automotive aftermarket industry is needed to further develop and strengthen the advisory panel.” According to DeVere Ask Patty provides the safe environment for women to get advice and information needed to feel empowered and confident when they go to their local dealership for car service, repairs, maintenance and to negotiate and purchase a new or used vehicle.
Peter Martin, CEO of AskPatty.com adds, “Bernice’s Sanders experience with the aftermarket industry and the many OEMs is important to Ask Patty and our panel. Bernice can add her knowledge to our growing panel and enrich the content of our site. She is in touch with consumers on a large scale and she will bring that to Ask Patty.”
About AskPatty.com, Inc.:
Ask Patty provides women consumers an opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty website by going to the http://www.askpatty.com. The Ask Patty advisory panel of automotive expert women is headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.
Women purchase over 50% of all vehicles sold in the United States each year and influence 85% of the buying decisions, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership.
Ask Patty is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can Ask Patty for automotive advice on the Ask Patty "Get Advice" blog by clicking here: Ask Patty Blog); Patty will typically reply back to you the same day. Selected questions and answers will be answered by the panel of automotive women experts for the benefit of all women.
AskPatty.com is endorsed and in partnership with CarsMagazine.com, (http://carsmagazine.com), a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, (http://www.waai.com), on the Women's Board of the Car Care Council, (http://carcare.org), a SEMA member (http://www.SEMA.org) and a member of the SEMA Business Women's Networking Group.
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