At Home Expressions Launches in Greater Austin

Pre-screened directory of ethical home-related merchants and tradesmen reduces homeowner fears, enhances contractor credibility.

AUSTIN, TX (PRWEB) September 17, 2006 -- At Home Expressions, the nation’s only pre-screened print and online directory of home-related merchants and tradesmen, today announced its launch in the Greater-Austin market. The company’s bold intent? To deliver the Holy Grail for the region’s homeowners and contractors alike by enhancing peace-of-mind and reducing fear for homeowners as they select contractors and service providers, simultaneously garnering more business for ethical home-related companies.

At Home Expressions’ uniqueness arises from its pre-screening process, which investigates home-related providers’ referrals, history, licensing/bonding, and/or insurance required by their particular trade. The resulting print- and online-directory enables Greater-Austin area homeowners to confidently select ethical, reliable and hard-working home-related providers whose established reputation for high-quality goods and services puts the homeowners at ease. And because the directory is direct-mailed to owners of single-family residences valued above Austin’s median, the directory also builds the good repute of included home-related merchants and tradesmen in their most-coveted market, yielding more and better business leads for providers who most deserve it.

Stated Jason Louis, President of At Home Expressions, “Hiring contractors is an inevitable part of homeownership for most people, but in a mobile society, we cannot always rely on friends’ referrals, and using a phone book to make the selection can have disastrous consequences. People so often feel they’re at the mercy of whomever they happen to hire. We created At Home Expressions to address these needs, and to help the good contractors to win more business. They deserve it.”

Louis co-founded the company with Tracey Mastic after Mr. Louis’ former career as a deputy sheriff exposed him to numerous unethical home-related providers and the homeowners who were victimized by contract scams. Consequently, Mr. Louis developed substantial expertise and interest in identifying home-related merchants and tradesmen who are—or are not—ethical, reliable and hard-working on behalf of their homeowner-clients. As a real-estate agent, Ms. Mastic was often asked to refer contractors to her own clients; if the contractors lacked integrity, drive, or skill, it reflected poorly on the realtor. And as homeowners and real-estate investors, both founders have personally experienced the negative consequences of shoddy workmanship and dishonesty among home-related merchants and tradesmen.

Concluded Louis, "It is truly an honor to have the opportunity to reduce homeowner fears while directing business to the ethical home-related companies. We want the good businesses to get more business, and we want homeowners who appreciate high-quality workmanship to put their minds at ease by knowing they’re hiring the best. We are experiencing an enthusiastic response from homeowners and home-related merchants and tradesmen alike, and look forward to serving Greater Austin for years to come.”

About At Home Expressions:

At Home Expressions is the only directory of pre-screened, local home-related merchants and tradesmen covering the Greater-Austin area. The company was founded with the goal of uniting ethical, reliable and hard-working home-related merchants and tradesmen with homeowners who value these providers’ integrity and high-quality workmanship. At Home Expressions conducts a rigorous, third party verification pre-screening process of its home-related providers that investigates business history and confirms trade-required licensing, bonding and insurance. The resulting print- and online-directory enables Greater-Austin area homeowners to confidently select ethical, reliable and hard-working home-related providers whose established reputation for high quality goods and services puts the homeowners at ease. The direct-mailed directory also yields more and better business leads for providers who most deserve it by building their good repute in their most-coveted market, owners of single-family residences valued above Austin's median home value. For more information, please visit:

www.AtHomeExpressions.com

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