American Frame Partners with Artists to Bring a Gallery into Every Home
American Frame Corporation, a leader in the “do-it-yourself” custom framing industry, has launched The Artist’s Gallery, an on-line art gallery of original work by practicing artists from around the world.
(PRWEB) September 22, 2006 -- American Frame Corporation, a leader in the “do-it-yourself” custom framing industry, has launched The Artist’s Gallery, an on-line art gallery of original work by practicing artists from around the world. The gallery’s purpose is two-fold: it gives customers access to thousands of images beyond those available in chain stores and provides working artists a showcase to reach admirers, creating sales opportunities far beyond that of local art shows.
According to Vice President Laura Jajko “The gallery opens the door for art lovers on modest budgets to be come fine art collectors and have access to original imagery which they may not otherwise experience." Customers can browse the gallery at American Frame’s website by category or search by keyword, which makes finding the perfect image among thousands—even tens of thousands--practical. When customers find the piece that speaks to them, they will see several options for purchase. They can select one of the framing treatments designed by the artist or choose their own frame and mat options using the website’s “Frame Shop” on-line. This virtual mock up shows customers how their print will look with their mat and frame before they order. This ensures customers their choices will compliment the artwork as well as the space in which it will hang. American Frame then reproduces the original art work on fine art paper with inks specifically made for fine art reproduction. Lastly, the work is custom-framed by professionals and shipped to the customer ready-to-hang.
Bill Goodyear, Director of Marketing for the company, points out, “American Frame has been the source for affordable, custom frames since 1973. It is only natural that now we are partnering with artists to offer affordable, custom work to go in those frames.”
The gallery will include paintings, photographs and drawings. Artists will determine what size their art should be reproduced in and what medium it should be printed on: paper or canvas. The prices for the artwork will also be set by the artist and no commission on the art will be taken by American Frame. This ensures that the on-line art gallery experience is akin to the real-life exchange of artist and admirer.
American Frame has made a name for themselves by concentrating on the marriage between the custom and the affordable and being a source for artists as well as homeowners. Laura Jajko stresses, “Our commitment to art and those who love it and our philosophy that art should always be displayed at its best, even on a modest budget, makes the art gallery a given. It is a logical extension of everything we’ve been doing for 35 years.” To that end American Frame offers a 30-day money back guarantee. If a customer is not entirely satisfied with their custom art and frame package, they can return it within 30 days and receive a full refund.
American Frame entered the picture-framing industry as a small, family business with one frame -- Standard -- in a few basic colors. Today, they are still a family business, but now they offer more than 200 metal and wood custom-cut frames, framing materials and fine art printing, to the most demanding-professionals, the largest businesses and the most selective homeowners. Adding original images from practicing artists to their offerings is simply the most recent in a long-line of innovations meant to increase the accessibility and affordability of fine custom framed art.
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