New Electronic Handbook Gives Political Campaigns a Roadmap to Success Online
The "Online Politics 101" e-book looks comprehensively at the Internet-based political organizing methods that work today, including cutting-edge applications such as MySpace, viral marketing, text messaging and video distribution channels such as YouTube. The 44-page, free handbook also discusses topics ranging from the essentials of building an effective campaign website to the use of blogs to promote candidates and issues. Featured throughout are examples of both successful and failed attempts to promote causes and candidates online.
Washington, DC (PRWEB) September 26, 2006 -- As the 2006 political season moves into the home stretch, epolitics.com has released a new e-book to give campaigners and web professionals a comprehensive guide to using the Internet to promote candidates, shape public opinion, motivate supporters and raise money.
"Online Politics 101: The Tools and Tactics of Online Advocacy," looks comprehensively at the online organizing methods that work today -- including cutting-edge applications such as MySpace, viral marketing, text messaging and video distribution channels such as YouTube. The 44-page, free handbook also discusses topics ranging from the essentials of building an effective campaign website to the use of blogs to promote candidates and causes.
Written by Colin Delany, editor in chief of epolitics.com, "Online Politics 101" treats Internet advocacy as an integrated subject, arguing that the various online tactics work best when tied tightly together with each other and with a campaign's offline organizing. The e-book lays out several essential rules for online politics and focuses on which methods work best in different settings and why. Featured throughout the handbook are case studies examining examples of both successful and failed attempts to promote issues and candidates online.
"The art of online politics is in a constant state of evolution. Techniques that worked brilliantly six months ago might yield eyeball-melting failure today," said Delany, founder and chief editor of epolitics.com. "I started epolitics.com as a place where web professionals can explore the tools and tactics of online advocacy without any political spin. This new e-book gives readers a little something to take with them on the campaign trail."
In addition to the new e-book, epolitics.com provides daily updates on the latest developments in the world of politics and campaigning online. Recent articles have examined trends in online advertising, the growing use of online video, the spread of the Internet as a tool in local politics, the use of text messaging for voter registration and the importance of behind-the-scenes political databases in getting supporters to the polls.
A ten-year veteran of utilizing the web, email and other digital tools in numerous online advocacy and public education campaigns, Delany launched epolitics.com in July 2006. His daily articles are supplemented by pieces from outside communications, campaign and policy experts. In an effort to foster discussion among practitioners and help expand the value of each article, the site also actively integrates comments from readers.
"Online Politics 101" can be downloaded at http://www.epolitics.com
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