Debbie Weil's New Book Addresses Corporate Blogging Fears, Skepticism

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"The Corporate Blogging Book,” a new book by Debbie Weil, engages practical-minded managers who don’t want to be bullied into adopting blogs as the next new thing.

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rock solid advice and examples for anyone considering business blogging. Weil deftly shows how to avoid the pitfalls of open communications while establishing a real conversation with your customers.

Fear is the key factor holding companies back from blogging. With that fact in mind, Debbie Weil strips away the technical jargon for the reluctant executive and makes the case for corporate blogging by offering numerous tips as well as specific examples (General Motors, Google, IBM) in her new book published today, The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right (Penguin Portfolio, ISBN 1591841259, $23.95).

  • Tip #1: "Companies don’t blog; individuals do." Developing a compelling bloggy voice on your blog – one that invites interaction with your readers – is as much an art as a science.

  • Tip #2: "It’s not that hard to get started. Just do it." Then worry about measuring and monitoring.
  • Tip #3: "This whole blogging thing is not about being cool." It’s about following your customers where they’re going, if they’re not there already – and that’s online.

Described by Kirkus Reports as “smart, witty and accessible,” Weil’s compact but comprehensive new book includes chapters on Fear of Blogging, Should the CEO Blog and the ROI of Blogging.

“My book is supposed to be a fun, informal read, much like a blog,” says Weil. “What distinguishes it from the other business blogging books is that it’s the first non-evangelistic, all-in-one reference. I’ve written it for corporate managers and senior executives who want answers to real-world questions:

  • How do you make the business case for blogging?
  • How do you convince the boss?
  • Who should write the blog?
  • What should the topic be?
  • How much time will it take?
  • What makes an effective corporate blog?”

Bob Lutz, GM’s global vice chairman and one of the first Fortune 500 bloggers, has written a surprisingly forthright foreword. A Bonus Resources section contains sample Blogging Policies and Guidelines, legal resources, tips on blog design and a comprehensive, humorous glossary for the executive who wants to Get Smart about blogging lingo.

Chris Anderson, author of The Long Tail and editor-in-chief of Wired, says Weil’s book offers “rock solid advice and examples for anyone considering business blogging. Weil deftly shows how to avoid the pitfalls of open communications while establishing a real conversation with your customers.”

Weil has been quoted on the topic of corporate and CEO blogging in The New York Times, Fortune Magazine and many other publications.

Her consulting company, WordBiz.com, Inc., helps large companies become media-savvy and customer – and employee – friendly using blogs, RSS, podcasts, wikis and other social media. She also works one-on-one with CEOs as a Blogging Coach.

Her blog, BlogWriteForCEOs, has been named one of the most influential authorities on business blogging. For more information, please visit http://www.TheCorporateBloggingBook.com.

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