Hispanic Business Services Skyrocketing to Match Increasing Clout of Latina Entrepreneurs

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Anna Maria Arias Memorial Business Fund winner leading the way in innovation in service to Latina entrepreneurs.

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As businesses owned by Hispanic women continue to increase at a rate greater than the national average, Latina business owner Nancy Marmolejo is leading the way in serving this growing market while building a successful business of her own. As the owner of Comadre Coaching, Nancy offers business coaching for Latina leaders and entrepreneurs helping them design a model of success that works for them personally, professionally, and culturally. Nancy’s efforts are being honored this week at the United States Hispanic Chamber of Commerce 27th Annual Convention in Philadelphia where she will be one of 10 recipients of the Anna Maria Arias Memorial Business Fund Award, sponsored by Wells Fargo Bank and Latina Style Magazine. Awardees are selected for business innovation and success, as well as service to the community.

Women owned businesses continue to grow at a rate higher than the national average. Subsets of this trend show that Latina owned businesses have taken off greatly in recent years. According to The Center for Women’s Business Research, between 1997 and 2004 firms owned by Hispanic women increased by a staggering 63.9%. The need to help Latina business owners is imperative to support their success as entrepreneurs.

“Classes and seminars exist to help Latina business owners succeed, but there is no current ongoing form of support to keep Latina business owners focused, motivated, and in contact with up to the minute business building tools,” says Marmolejo. “The majority of business building resources do not specifically focus on the personal and professional strengths a Hispanic business woman needs to succeed. In a recent survey I conducted, 59.5% of self employed Latinas polled answered that they currently receive business support through classes and seminars, yet still struggle with setting priorities, time management, making quick decisions, and balancing work and life. With so many Latina entrepreneurs splitting their time between business and personal responsibilities, the time is right for a powerful solution to ensure their success.”

Deborah Deras, a professional speaker, author, and coach, decided to work with Nancy when she realized she needed a stronger online presence. “It is rare to find someone who is so savvy in business, compassionate and truly committed to her clients’ success. Her knowledge of internet marketing, easy step by step instructions and resources have allowed me to double the traffic to my website and double my income.”

Marmolejo’s clients include entrepreneurs and leaders from various fields including real estate, retail, consulting, marketing, manufacturing, non-profits, the arts, and professional services. By offering coaching packages at attractive price points, she can serve both the price conscious start up and the established business owner.

Sylvia Mendoza, author of “The Book of Latina Women: 150 Vidas of Passion, Strength & Success”, hired Marmolejo when she needed a jumpstart to market her book and clarify her goals. “When I started working with Nancy, I was in what she calls ‘a state of overwhelm.’ I had a lot on my plate with kids, work, family, and other obligations. Nancy helped me to focus and simplify. I've learned to say no, analyze my work style, and pinpoint time-wasters so that I'm more efficient.”

Marmolejo finds that the virtual set-up of her business benefits Latina entrepreneurs in various ways. By utilizing telephone coaching, email, conference calls, and online resources, she is able to help women from all over, saving time and money. She is planning on using the Anna Maria Arias Award funds to further develop her Latinapreneur(TM) program to help Latina entrepreneurs succeed.

Nancy Marmolejo

Comadre Coaching

(714) 777-1216


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