Global Launch of Wattpad -- A Revolutionary Community for Story Sharing

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Wattpad launches revolutionary user-generated story sharing community for mobile users.

Wattpad, a mobile user-generated content company, today announced the immediate availability of the public beta release of its new service that enables mobile users worldwide to discover, read, share and request user-generated stories on mobile phones

"According to research published by Informa Telecoms and Media and the Mobile Entertainment Forum (MEF), the market for mobile user-generated content will be worth US$13.2 billion by 2011," said Ivan Yuen, CEO and Co-founder of Wattpad. "With the release of Wattpad's new service, mobile users worldwide can now discover, read, share and request stories on their mobile phones with highly optimized user experience. During our one-month private beta-testing phase, thousands of stories, from science fiction to funny quotes from famous people were uploaded and read by community members. The traffic exceeded our most optimistic expectations and was generated entirely by word-of-mouth. Today we are making this experience widely available to over 2 billions mobile users worldwide."

Discover and Read

One of the greatest challenges facing the mobile industry today is getting users to find the relevant content. Most content is consumed because it is a recognizable brand included in a "What's New" or "Top 10" list provided on a mobile operator's site. With Wattpad, mobile users can easily discover targeted and community recommended stories through Wattpad's mobile application. The mobile application provides a highly optimized and rich user experience on a wide range of mobile phones.

Upload, Tag and Share

Community members can also upload crazy party stories, jokes, fiction or anything they find interesting to share. The stories will become instantly available worldwide through web browser interface on PCs or through Wattpad's Java-based application on mobile phones. Through tagging, the stories can easily be discovered by interested community members.

Story Request

Stories are not limited to what are currently available on Wattpad. Any user who is looking for a specific story can request the community to locate and upload it. Wattpad is a whole new kind of volunteerism for social networking.

To download Wattpad's mobile application, go to get.wattpad.com on your mobile phone's browser and follow the link to download. Wattpad works with most mobile phones from major manufacturers such as Nokia, Motorola, Sony Ericsson, Samsung, LG, Sharp, Sanyo, Panasonic and RIM Blackberry.

More information about Wattpad is available online at http://www.wattpad.com.

About Wattpad

Wattpad was founded in 2006 to lead the revolution of mobile user-generated content. According to research published by Informa Telecoms and Media and the Mobile Entertainment Forum (MEF), the market for mobile user-generated content will be worth US$13.2 billion by 2011. Wattpad is the first company to provide a platform to discover, read, share and request stories on mobile phones. For more information, visit http://www.wattpad.com.

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Ivan Yuen
Wattpad Inc.
+1-604-780-8142
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