Simple Living For Seniors Introduces New Brand

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Simple Living For Seniors, Chicago's premiere household downsizing and relocation management service for adults age 62 and over, unveils it's new brand mark today. Simple Living For Seniors will promote it's brand identity as the relocation solution for today's active retiree. "This generation of retiree's are not necessarily interested in a traditional retirement. They are seeking urban areas that offer a lot to do and see. We're talking areas with universities, fine restaurants, museums, internet cafe's, boutiques and public transportation. They are not necessarily seeking their parents style of retirement. We're moving clients to downtown Chicago, Lincoln Park, Oak Park, Evanston and suburban retirement resort communities with an abundance of amenities."

Simple Living, Inc. today announced its new corporate brand mark, a significant step in the promotion of Simple Living For Seniors a household downsizing and relocation management firm based in Chicago, IL.

"Over the past several months, we have begun to build a great new company," said Daphne Wilson, President and CEO of Simple Living For Seniors. "What's most important to us is customer satisfaction. It's very simple - we will deliver consistent, flawless, customer service to each and every one of our clients. Our new brand mark will represent that promise.

Today's seniors are seeking a lifestyle of simplicity and excitement. This is not their parent's style of retirement. Many of our clients are moving to more urban areas where there's lots to do and see. They are furthering their education and want to do new and exciting things. We are moving clients to downtown Chicago and areas like Lincoln Park, Hyde Park, Evanston, Oak Park and other areas with universities, book stores, boutiques, museums, internet café's and a host of other amenities."

The new brand mark will make its advertising debut in campaigns for Simple Living For Seniors in spring of 2007 during the height of the relocation season.

"This is a major milestone for our company. We are putting forth a high level of energy and we anticipate a huge amount of success," said Wilson. "Today is the beginning of something great. We will work hard to make this brand mark become known throughout the greater Chicagoland area."

Simple Living For Seniors, Inc. partnered with ASP Internet Professionals to develop its brand mark. The brand mark is Simple Living For Seniors' first step in unveiling its new brand. Simple Living For Seniors is a member of the Better Business Bureau, the Chicagoland Chamber of Commerce, the American Society on Aging and the National Association of Senior Move Managers.


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