Aptos, CA (PRWEB) January 2, 2007
The American Songbook Preservation Society, a not-for-profit Foundation, flew a plane with banner in tow around the corporate headquarters of Oracle in a plea for a charitable donation from CEO Larry Ellison on November 2, 2006, in Redwood Shores, CA. The monies would endow the Foundation, in perpetuity, to fulfill its mission: to preserve our cultural treasure known as the Great American Songbook, by presenting this music to the public at home and abroad as Ambassadors of Song. The request comes because of a 2005 settlement requiring Ellison to dispense $100 million within 5 years to the charities of his choice.
According to Ronald Kaplan, founder and Executive Director, $25 Million Dollars will endow the Foundation in perpetuity and keep this music in front of the American Public and the world for the next 100 years and beyond. However, on November 17, 2006, the Foundation has received their reply from Oracle Corporation that there would be no funds available, as the $100 million has already been designated.
"Had our 'out of the box' guerilla marketing attempt succeeded, it would have endowed our non-profit foundation in perpetuity. My intention is to find a suitor to underwrite our Foundation and allow me to build an organization to keep this music in front of the public for the next 100 years and beyond. I had received a pledge of support from Wynton Marsalis early on and at the advice of Nat Hentoff, who thought the organization was a wonderful idea," said Kaplan.
Hentoff referred Kaplan to the Chairman of the National Endowment of the Arts where, he discovered that the NEA no longer gives endowments. Phoebe Jacobs of the Louis Armstrong Foundation, a protégé and confidant of Duke Ellington and his family said the concept of the GreatAmericanSongbook.org is very patriotic.
"We are looking for donors who believe in this American Cultural Legacy and want their name or business associated with the Foundation in perpetuity as we fulfill our mission. The end of the 2006 tax year is rapidly ending. We are asking that concerned individuals help us make this happen with their support, and as the Bert Kalmar, Harry Ruby and Oscar Hammerstein II song goes, 'Give Me A Kiss To Build A Dream On'".
For more information, contact:
American Songbook Preservation Society
Ronald Kaplan, Executive Director
9051-A Soquel Drive
Aptos, CA 95003
Phone: (831) 687-0278
Photos for this article are available at