birdPod Unveils New Branding to Reflect Major Market Expansion and Momentum

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birdPod (http://www.birdjam.com), the hottest bird identification tool for the extremely easy-to-use Apple iPod, has new updated branding to reflect the major market expansion the company will undertake in 2007. The new product brand name, birdJam, and corporate name, MightyJams, are effective January 1, 2007.

birdPod (http://www.birdjam.com), the hottest bird identification tool for the extremely easy-to-use Apple iPod, has new updated branding to reflect the major market expansion the company will undertake in 2007. The new product brand name, birdJam, and corporate name, MightyJams, are effective January 1, 2007.

"We flew well beyond all our goals for 2006, and are now undertaking a major expansion to deliver new products, expand our market participation and partnerships, increase our staff and facilities, and deliver new dynamic services and content via the internet," related Denese Van Dyne, MightyJams partner. "We are so gratified by the extensive support of the birding community and media, and believe our commitment to innovation and outstanding customer service are the foundation of our phenomenal growth."

Ron Storey, a field trip leader and birdJam customer, commented, "My experience with your company has been exceptional. When I have emailed your company with a question, no matter how trivial, the response has been quick, concise, and your directions have been easy to follow. You have been more than exceptional with guiding me when I needed instructions, and a pleasure to do business with. I feel this is a tool for both the beginner and advance birdwatcher and field trip leader. I would recommend this product to anyone that is interested in bird watching."

The popular birdJam, formerly known as birdPod, has been lauded as new technology that is changing birding. Media coverage of birdJam has included ABA Birding Magazine, Bird Watcher's Digest, Birder's World, Wild Bird, Birding Business, Popular Science, AARP, many metropolitan newspapers in the U.S. and Canada, as well as the Stokes Birding blog, birdchick.com, 10,000birds.com, surfbirds.com, and numerous other blogs and listservs. East, West and North American versions of birdJam are available with up to 650 bird songs organized into intuitive habitat and family playlists for rapid access in 15 seconds or less.

On the new product scope are Backyard birdJam CD-ROMS. A download has been available from http://www.birdjam.com for several months. Designed to enhance more casual bird watching in backyards and other local setting, the all-inclusive Backyard birdJam CD-ROM includes the 100 "most common" birds with songs and photographs for easy upload to an Apple iPod or other MP3 player. An Eastern version is available now, and a Western version will be available in early 2007.

From a market perspective, MightyJams is now making its birdJam Maker and Backyard birdJam CDs available for distribution through retail stores and additional web sites. The CDs are professionally produced and complete with stunning four-color cases and informational flyers. Demonstration units are available at special promotional pricing.

Current MightyJams partnerships include Bird Watcher's Digest with Florida birdJam, the innovative new download of 77 Florida bird songs and photos as a companion to BWD's popular Florida Bird Watching: A Year-Round Guide published by Cool Springs Press. MightyJams also supports the Space Coast Birding and Wildlife Festival, New River Birding and Nature Festival, and the Rio Grande Valley Birding Festival with playlists of birds seen at previous festivals. Additional festival playlists will become available during the year.

Beginning in early 2007, MightyJams will also provide additional dynamic content from its web site such as podcasts and photographs. All content will be designed to enhance the speed and ease of accessing bird songs on an iPod with birdJam.

Van Dyne continued, "Every aspect of our business is geared to providing great products and services for our customers. We are excited about growing our staff and expanding our facilities to fuel our growth and ability to continue delighting the thousands of birders benefiting from birdJam."

MightyJams contributes a percentage of company profits to The Nature Conservancy and other non-profits dedicated to the conservation, enjoyment and rehabilitation of birds. To learn more about distributing MightyJams CDs and to learn more about birdJam and Backyard birdJam, visit http://www.birdjam.com.

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DENESE VAN DYNE
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