Celebrate the New Year with Lands' End Swimwear

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The Resort Collection at Lands' End makes it fun and easy to find swimsuits for winter vacations.

Finding perfect swimwear in January has never been easier thanks to Lands' End and its new Resort Collection for the entire family. According to the Travel Industry Association, one out of every ten American vacations includes visiting a sunny beach. And, of those dedicated sun seekers, many will choose to leave the snow behind this winter and venture toward tropical climates. This year, however, there's no need to worry about rummaging through clearance racks to find the remaining swimsuit that might fit or compromise by wearing an outdated style. There will be no sacrificing beach style, since Lands' End has a full assortment of flattering swimsuits all available now.

From mom's SwimMini and plus size swimsuits to shorts for dad or play clothes for the kids, the Lands' End Resort Collection has everything needed for a winter getaway - plus totes and beach towels to tie it together.

Women's Resort Collection

The Lands' End Women's Resort Collection includes new women's swimwear styles such as the new three-piece Tankini with adjustable straps allowing women to create multiple looks with a

single swimsuit. Plus, Lands' End has perfected the art of coordination. Whether it is a Beach Hat,

Cover-up Skirt, Beach Towel or Beach Tote, women will look their best on the boardwalk.

Men's Resort Collection

Lands' End is the poolside guide for guys. Ranging from the Rugged Mesh Polo, Splashy Supplex Swim Trunks, Washed Chino Shorts, the new Check Sport Shirts and Hand-sewn Driving Mocs,

guys will know what to wear in and out of the water.

Kids' Resort Collection

For beach and beyond, Lands' End has developed beachwear for kids that plays as hard as they do. The new girls' Cargo Shorts let her carry it all while the boys' Beach Pants are built for combing the sand dunes. In addition, the performance mesh polos for him and her are virtually shrinkproof, fadeproof, stainproof and pillproof. Plus, from the Scrunchback Tugless Tankini to the new Hawaiian Rash Guard, Kids' swimwear features the ultimate splashproof sunscreen - UPF protection built right in.

About Lands' End

Established in 1963, on the promise of delivering high-quality product at a great value, Lands' End® is one of the world's largest consumer-direct retailers of specialty apparel. The company offers a complete line of casual and tailored clothing for women, men, children and infants around the world. In addition, Lands' End offers an innovative collection of fine-quality goods for the home. Most recently Lands' End launched a Women's Intimates line that complements its award-winning swimwear line for petite, average and larger women, as well as Lands' End Baby, a line of heirloom-quality clothing and accessories for newborns, babies and toddlers that features exceptional quality and detailed construction. Lands' End product can be purchased online at http://www.landsend.com or by calling 1-800-356-4444 to receive a catalog. Lands' End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD) and an assortment of Lands' End favorite merchandise is available in select Sears stores. And, all Lands' End product is Guaranteed. Period.®

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Kira Gutknecht
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