Impact Interactions Expands Interactions Moderation Center

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To help organizations manage their user-generated content from blogs, customer reviews, message boards, video uploads and photo sharing, industry leader Impact Interactions expanded its Interactions Moderation Center (IMC). Utilizing strong business processes to manage online interactions, Impact Interactions teams help their clients realize higher returns on their online investments.

Dramatic growth in user generated content on web sites increases the need for strong business processes to manage the submitted content. To help its clients realize higher returns on their online investments while dealing with the overwhelming volume of comments, video uploads, customer reviews, message board posts, digital photos and emails coming from their online communities, Impact Interactions recently opened an expanded Interactions Management Center (IMC).

The IMC houses teams of experienced community personnel who review user generated content for violations of web site terms of service and who interact with site visitors to drive organizational results. With the growth in copyright abuses, customer reviews and online brand attacks, organizations are looking for the best practices in handling multiple interactions with their online visitors. By locating all personnel together, the IMC facilitates best practices sharing among teams along with strong reporting capabilities to drive impressive results for clients.

Interactions moderation services provide benefits to both the site visitor and the organization offering the interactive feature. Visitors benefit from an impartial host who facilitates higher levels of usage while helping visitors to engage with the site longer term. Effectively moderated sites generate stronger engagement levels, stronger loyalty among members and more opportunities for organizations to present their message.

"Opening an interactive channel with site visitors is a must have. But many organizations are not prepared to handle the volumes of interactions their sites generate nor the criticism they will inevitably receive," states Impact Interactions president Mike Rowland. "Our industry leading experience with over 30 online communities across diverse industries such as consumer products, member associations and high tech, allows us to share best practices in processes, interaction management and reporting with our clients. This helps to increase the financial impact that these interactions can generate for our global clients while at the same time dramatically improving the user's experience with the client's web site."

For additional information regarding online moderation, contact Mike Rowland at (410) 604-3304 or visit

About Impact Interactions

Impact Interactions helps numerous organizations such as AARP, Intel, and SAP create, execute, and manage highly successful online interactive strategies. Founded in 2003 to address the critical need of major global organizations to closely connect with their customers in the online world, Impact Interactions is dedicated to aligning strategies with business goals to produce significant, measurable results for our clients.


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Michael Rowland
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