Phoenix, AZ (PRWEB) January 4, 2007
Restaurant expert David Scott Peters is offering independent restaurant owners the chance to learn how the most common form of restaurant marketing -- coupons -- can actually destroy their restaurants. And he's offering it for free.
Peters, a restaurant coach and trainer, recently served as an expert in an interview with Jim Laube of http://www.restaurantowner.com. The interview, which was broadcast via a teleseminar, focused on couponing, or the practice of offering discounts to drive business into a restaurant. The twist on the subject was how couponing can actually destroy a restaurant instead of help it.
"Several of my clients have told me they are increasing their sales, but still can't seem to make any money," said Peters. "And when I dig to the root of the problem, I usually find they are marketing themselves right out of business with coupons."
The teleseminar, "The Crack Cocaine of Restaurant Marketing -- How Coupons Can Destroy Your Restaurant & What to Do Instead," provides restaurant owners with:
- The blunt truth about making money in the restaurant business
- The "theory" versus the "reality" of couponing
- How to evaluate the financial, bottom-line implications of couponing in a restaurant
- How to provide incentives without training customers to wait for a coupon
- What couponing or discounts generally make the most sense
- Effective marketing alternatives to discounts and coupons
"Just because a restaurant is busy and full of people, doesn't mean that restaurant is making any money," said Peters. "It seems at odds, but the two definitely don't go hand in hand."
Peters is providing the teleseminar in CD format for free. To order a copy, restaurant owners need to visit Peters' blog at http://www.davidscottpeters.net/blog/index.php?id=43.
To find out more about David Scott Peters and what he offers to independent restaurant owners, simply visit his Web site at http://www.smilebutton.com.
About David Scott Peters
David Scott Peters is the founder of Smile Button Enterprises, LLC, an independent restaurant coaching and training company, and is known as the SMART Systems guy who can walk into any restaurant in the United Stated and find you $10,000 in undiscovered cash before he hits the back door ... Guaranteed. For more information about David Scott Peters, please visit http://www.smilebutton.com.