M3 Communications Group, Inc. Announced Officially as Superbrand

Sofia (PRWEB) January 4, 2007

Bulgarian PR leader M3 Communications Group. Inc., a Hill & Knowlton Associate, won the highest branding recognition by being included in Bulgaria's first edition of the Superbrands Bulgaria luxury book.

The project is part of the global Superbrands programme, which aims to promote and reward the strongest local and foreign brands operating within the domestic market. It exists now in 60 countries all over the world and is known as highest respected benchmark for the quality of the brands in each country. The respected publication, known as the Bible of branding, contains the story of some of those brands and is seen by many as the encyclopedia of branding.

M3 Communincations Group, Inc. is the first and only public communications firm included in the "bible of brands" in Bulgaria.

The awards for the strongest brands were presented at an Official Awards Ceremony at the Sheraton Sofia Hotel Balkan. The President of the Global Superbrands organization Bill Colegrave and members of the Bulgarian Superbrands Board welcomed the Managers and CEO's of some of the strongest consumer brands present in Bulgaria and the many governmental officials, ambassadors and key members of the press who attended the event.

"This is a great honour and a fantastic achievement for the whole team at M3 Communications Group, Inc. Our clients repeatedly tell us that we are doing a great job, and the hundreds of successful projects we complete year after year certainly confirm that, but being appreciated and recognized by the Independent Superbrands Board and the public is the biggest symbol of approval we could have hoped for," said Maxim Behar, CEO of M3 Communications Group, Inc.

Nominated amongst hundreds of its peers, M3 Communications Group, Inc. was voted a Superbrand by an independent expert jury, called the Board of Superbrands Bulgaria, and via a consumer Internet voting. The results of both votes ware combined and had equal power in determining the end score.

"This is the 60th country to launch a Superbrands programme and it comes at a very important time for Bulgaria. There is no doubt -- we see it from London as you can do here -- that the center of economic power in Europe is moving East. The accession to the EU is a recognition of this change not a cause of it. There is one brand that we should celebrate here today which is more important and valuable to all of us that the others -- that is the brand Bulgaria itself," Mr. Colegrave said.

All participating brands will be able to use the special Superbrands symbol in all their internal and external marketing communications. The companies will also benefit from the Superbrands Members Exchange programme that will allow them to come in contact with potential partners, investors and marketing experts from all over the world.

The global organization Superbrands and the programme with the same name were born in the United Kingdom 10 years ago. Since then it has spread to 60 countries worldwide, confirming its position as the independent arbiter on branding. The programme includes more than 3,000 of the leading world brands, as well as the biggest authorities in marketing, business and society.

For more information, please contact Konstantin Nedev, Marketing Manager, Superbrands Bulgaria at +359 2 953 11 37.

M3 Communications Group, Inc. is a private company specializing in public communications, advertising, design, printing, media planning and buying, and Internet services. M3 Communications Group, Inc. was established in 1994 as a company envisioned to work primarily for international companies.

M3 Communications Group, Inc. is an associate to the largest PR network in the world Hill & Knowlton Inc., part of WPP, Inc., founded in 1927 with 70 offices in 38 countries.

In 2004, M3 Communications Group, Inc. became the first PR and marketing company in Bulgaria to be certified to the ISO 9001:2000 standard. The quality management system was assessed and approved by Lloyd's Register Quality Assurance.

In 2005, M3 Communications Group, Inc., was nominated for the seventh consecutive year as number 1 at Capital Weekly ranking of Top 20 on the PR Market in Bulgaria. With more than BGN 2 M of revenues M3 Communications Group, Inc. recorded a growth of about 30 per cent compared to the year before. The ranking is the only one of its type in Bulgaria and refers to official statistical data about the revenues of the companies.

2005 was also the first full year of M3 Communications College, the only Bulgarian fully licensed college of marketing and Public Relations. With its own office in downtown Sofia and a specialized rich marketing and PR library the college now is a logical centre for all Bulgarians interested in these issues. About 70 students are now visiting evening and weekend's courses. Soon the college will launch its first alumni M3 College association.

For more information, please contact Yoanna Mitova, Corporate Communications Director, M3 Communications Group, Inc. at +359 2 818 70 10.

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