PasswordByCall Reports Record Sales in Asia

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Global Phone Billing Solution is popular with Asian surfers.

credit card penetration there is still negligible - but practically everyone has access to a phone

Global pay-per-call billing company PasswordByCall has reported a 180% increase in sales from Asia during the last year.

The company says its global phone billing solution is proving to be particularly popular with Asian surfers, most of whom do not have a credit card.

"The telephone makes for an ideal billing mechanism since it so ubiquitous" observes Marc Jarrett, their Business Development Manager "Web content owners can use us to sell digital content such as information, music, software, games or subscriptions to a global audience"

IP Geo-Targeted in 37 languages, surfers are invited to call a premium rate telephone number in order to receive the password needed in order to gain access to the desired content.

Local domestic premium rate numbers are employed for all countries that support them, surfers need to make a regular IDD (International Direct Dial) call in those that do not.

"We are practically the only solution that allows content owners to make money from China" comments Jarrett "credit card penetration there is still negligible - but practically everyone has access to a phone".

The company has interconnect revenue share agreements in place with over 50 telcos worldwide, is free to set up, and pays its clients bi-weekly. Customers can track their sales from over 240 countries in real-time on the web.

"Typically the payment cycle with premium rate numbers is between 45-90 days" says Jarrett "We do not expect our customers to wait that long for their money, so we factor payment and pay them long before we get paid".

The Swiss owners of PasswordByCall have been pay-per-call pioneers since 1994 and have paid over $250m to their partners during that time.

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MARC JARRETT
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