Satiety: The Key to Preventing New Year's Resolution Failure in 2007 LightFull Satiety Smoothies Beat Out Other Popular Snacks When It Comes to Staying Satisfied, Longer

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Whether you're resolving to manage your weight in the New Year or just want a delicious, healthy, filling snack, nothing beats LightFull.

Eating healthy and losing weight are perennially two of the most popular New Year's resolutions. But for most of us, these are the hardest resolutions to keep . Why? Because historically losing weight meant feeling hungry and eating less of the things that taste great. But it doesn't have to be that way! There's a simple solution to prevent New Year's resolution failure in 2007 -- it's called satiety.

Satiety-enhancing foods -- those that keep people feeling full longer -- were cited as one of 2007's top trends by Datamonitor's Productscan Online. LightFull Satiety Smoothie is one of the first foods created specifically to address the role of satiety. Foods higher in fiber and protein take longer to digest, and keep people feeling full longer, with fewer calories. LightFull smoothies are only 90-100 calories and packed with a whopping five-six grams of fiber and six grams of protein -- that's more fullness per calorie than any other snack on the market.

To help educate people about satiety, LightFull Foods invited consumers to take the LightFull Satiety Challenge by comparing their usual snack to LightFull Satiety Smoothies. The overwhelming response shows that LightFull is more satisfying than other snacks -- even compared to snacks with more calories.

  •     98% of consumers said LightFull was more satisfying than their usual snack -- including nuts, popcorn, yogurt, energy bars and pretzels
  •     71% of people stated LightFull kept them feeling full for 3 hours or more
  •     94% of people reported LightFull kept them feeling full for 2 hours or more

"Many people can't keep their New Year's resolutions because they turn to a diet of deprivation. But that can change in 2007! LightFull smoothies are about satisfaction and fulfillment, not diet and deprivation." said Lara Jackle, chief executive officer of LightFull Foods. "Whether you're resolving to manage your weight in the New Year or just want a delicious, healthy, filling snack, nothing beats LightFull."

Available in four creamy flavors -- Strawberries & Cream, Peaches & Cream, Chocolate Fudge and Café Latte -- LightFull is also all-natural (has no artificial sweeteners), contains three cups worth of green tea antioxidants and is an excellent source of calcium. In fact, this "surprisingly filling" snack was named by Dairy Foods magazine as one of 2006's best new products.

LightFull Satiety Smoothies are available at Amazon.com and more than 1,100 natural and gourmet food retail locations across the U.S. including select Whole Foods Market, Wegmans, Shaw's, Safeway, Vons, Dominick's, Randalls and Hannaford stores. To purchase online or to find LightFull at a store near you, visit http://www.LightFullFoods.com.

About LightFull Foods, Inc.

In the wake of the growing worldwide epidemic of obesity, LightFull Foods is the first company to develop products based on The Science of Satiety™. Satiety (pronounced Sa-TI-eh-TEE) is a dietitian-recommended strategy for eating foods that create a sensation of fullness. The company strives to help people lead healthy, balanced lives by creating delicious, satisfying, all-natural nutritious snacks that fit into people's on-the-go lifestyle. The pioneering thinking that fueled the launch of the LightFull Satiety Smoothie™, an all-natural 90-100 calorie snack that is packed with five-six grams of fiber and six grams of protein, is also evident in the company's holistic approach to work and community. Through grass-roots cause-marketing initiatives, LightFull supports local community-based organizations that empower adolescent girls to become leaders and promote women's health. For more information about LightFull, please visit http://www.LightFullFoods.com.

Media contact:     

Erin Markey

415-339-4260 x117

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