The Mac Observer Covers Macworld

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Offers Most Complete Coverage of Macworld Expo and Keynote

The Mac Observer (TMO), the leading online publication for the Mac community, will once again offer live coverage of the Macworld Expo Keynote from Apple CEO Steve Jobs on January 9, 2007. In addition, TMO will, as it has in the past, be offering Apple enthusiasts the most complete coverage of Macworld.

TMO's staff, including Publisher Dave Hamilton, Editor in Chief Bryan Chaffin and Bob LeVitus will be on hand to cover breaking news, background stories and every aspect of the most important annual event in the Mac universe. TMO's constantly updated coverage can be read at http://www.macobserver.com/reports/mwsf2007/. A RSS feed is available at http://www.macobserver.com/rss/macobserver.xml.

The highlight of TMO's coverage continues to be live coverage of Apple CEO Steve Jobs's keynote address. In 1999, TMO was one of the first media outlets to take advantage of the ability to cover the event live on the Web and it continues to offer the most comprehensive and insightful coverage of any publication.

"One of the things that people seem to enjoy the most is our team's ability to offer commentary alongside the descriptive coverage. This allows our readers to see, first-hand, the gut reaction from our staff," said Chaffin. "Keeping pace with the flow of information *and* offering a bit of opinion along with it isn't always a walk in the park, but it can be fun for the staffers and readers alike."

TMO has highlighted its history of keynote coverage in a feature article that can be viewed at http://macobserver.com/editorial/2006/12/27.1.shtml. The article offers a look back at previous keynote addresses and the tools used to cover them live - from Palm-devices to Bluetooth-enabled cell phones. "Things will be no different this time around. We'll be connected from the Moscone center, PowerBooks and MacBooks-to-cell-phones through our various interfaces, presented to you clean and simple," said Hamilton.

About The Mac Observer

The Mac Observer features daily in-depth Macintosh industry and product news, columns, and reviews, with the goal of ensuring that its readership is as thoroughly informed as possible. TMO's experienced columnists cover news ranging from stock market updates and industry opinion to technology overviews and product reviews, making it a critical resource in understanding the currents of the Mac industry. The Mac Observer can be found online at http://www.macobserver.com.

NOTE TO EDITORS: Writers and editors from The Mac Observer are available all through Macworld Expo to offer their insight on any announcements. Should you be interested in interviewing a TMO staffer, please contact David Parmet at (914) 400-4120 (cell) or via e-mail.

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