Toll-free vanity numbers can be powerful tools for companies looking to increase sales. The number 800-EASY-800, is simple and short, can refer to the product as well as the process of ordering, and is easy to remember
Downingtown, PA (PRWEB) January 8, 2007
Toll-free vanity number 800-EASY-800, a direct-marketing tool that can increase sales, is going up for auction on eBay from parent company Sound Approach, Inc. Three other closely related numbers are also available.
Richard Weber, founder of Sound Approach, Inc, established the toll-free number for his company in 1979 to increase sales. The number is now available for auction on eBay.
"Toll-free vanity numbers can be powerful tools for companies looking to increase sales. The number 800-EASY-800, is simple and short, can refer to the product as well as the process of ordering, and is easy to remember," says Weber. "This is a rare opportunity for a new or established direct-marketing company to obtain a powerful tool that can have a significant impact on its business."
Bill Quimby, author of "Phone Numbers that Make Money" and founder of http://www.tollfreenumbers.com says, "An easy-to-remember number like this dramatically increases the response rate for almost any advertising campaign, especially any type of broadcast advertising."
Weber believes this number is a great tool for companies for many reasons. The number is easily remembered following a television or radio spot, as well as at any other time in the future when the potential customer thinks of the product or service. This number also offers the original prefix "800" not one of the follow-on prefixes (888, 877, or 866), which are often confused with the original toll-free prefix.
This number is also easy to spell and easy to use. Some vanity toll-free numbers use words that can be misspelled which can result in wrong numbers, frustrated potential customers, and lost business, claims Weber. Many words have letters that cause confusion, which can result in wrong numbers. The number 800-EASY-800 does not have any letters that can be confused in any way, and there are only four letters to translate (as opposed to the usual seven or more letters in most vanity numbers). This means this number is not only very easy to remember, but it is easy to use as well.
Finally, says Weber, the number reinforces marketing. The word "easy" in 800-EASY-800 can apply to multiple aspects of the business marketing. It reinforces the message of how easy it is to use the product, buy the service, get a quote, and/or place the order - all at the same time. Everybody likes "easy."
Three closely related backup numbers are also available. These can be used for other departments, products, or for media sourcing. These numbers are: 800-EASY-888, 888-EASY-888, and 877-EASY-888. Also included are the domain addresses: 800easy800.com and 1800easy800.com.
These properties can be leased or sold along with the other assets of Sound Approach, Inc. (included in the sale price).
For more information on the sale of 800-EASY-800, please contact Sound Approach.
Richard L. Weber
President and Founder
Sound Approach, Inc.