SeaBear Wild Salmon Sees 28% Conversion Rate and Holiday Sales Soaring Following New Website Launch

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Following the August 2006 re-launch of http://www.seabear.com, SeaBear Wild Salmon has seen visitor to buyer conversion rates rise to a peak of 28 percent on December 10 with an average conversion of 21.1 percent for the December holiday period. With the help of Cincinnati-based eCommerce firm TELLUS (http://www.TELLUSweb.com), seabear.com shows direct bottom line benefit from their new website with a 25 percent-plus increase in online holiday sales over the previous year. The redesigned website leverages existing brand loyalty and focuses heavily on cross-selling, guiding users to finding the right item for gift-giving, entertaining, or healthy dining. Recent integration with the Point of Sale system has enabled web expansion with increased efficiency.

Following the August 2006 re-launch of http://www.seabear.com, SeaBear Wild Salmon has seen visitor to buyer conversion rates rise to a peak of 28 percent on December 10 with an average conversion of 21.1 percent for the December holiday period. With the help of Cincinnati-based eCommerce firm TELLUS (http://www.TELLUSweb.com), seabear.com shows direct bottom line benefit from their new website with a 25 percent-plus increase in online holiday sales over the previous year.

Long known as the connoisseur's choice for expensive salmon gift boxes, SeaBear has expanded into the mail-order gourmet market. The redesigned website leverages existing brand loyalty and focuses heavily on cross-selling, guiding users to finding the right item for gift-giving, entertaining or healthy dining. Recent integration with the Point of Sale system has enabled web expansion with increased efficiency.

Multiple item orders are up, average orders have increased significantly and each full month following the launch, sales were up over 2005 figures.

"Our bottom line has directly benefited from our new website crafted by TELLUS. Users are now guided to the right item for gift-giving, entertaining, or healthy dining. Complementary products like our sauces, rubs, appetizers, and desserts are showcased, emphasizing our core brand value of seafood experiences to share. As a result, we have seen more multi-item orders and holiday sales up more than 25 percent over last year," noted Mike Mondello, president of SeaBear Wild Salmon. "We have been excited to expand upon our successful catalog business and felt the web could play an integral role in our growth. With the launch of the new website, the results speak for themselves."

Based in Anacortes, Washington, and launched in 1957 as a catalog-based seafood retailer, SeaBear Wild Salmon added the web as an outlet source in 1999. With a brand that stands for super-premium quality and an affluent customer base with a passion for fine food, it was critical that the web presence deliver the highest quality of customer experience.

"Creating a truly-competitive and compelling online web presence requires more customizations and flexibility than many of the current eCommerce solutions available," explained Betsy Emery, CEO of TELLUS. "I'm thrilled TELLUS has been able to help deliver a positive return in SeaBear's online sales this year."

TELLUS is a full service eCommerce firm servicing the mid-sized companies. This boutique firm based in Cincinnati, Ohio, provides a multi-dimensional approach for clients seeking well defined web strategy partnered with focus on driving bottom-line results. TELLUS services include eCommerce sites, web-based creative design and branding, custom application development, and data usability and analysis for transaction-intensive web organizations.    Opening its doors in 2003, TELLUS was ranked among the top five US Webfirms in 2005 and has received more than 20 awards for client websites. TELLUS was named "The 2006 Emerging Business of The Year" by the Clermont County Chamber of Commerce in Ohio.

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Suzanne Deatherage
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