Small Businesswomen Fill Void in Ecommerce Embroidery Market

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Alycat Designs of San Francisco, California, has launched a new, modern line that fills a void in the products currently available in the embroidery community. Designed for today's active women on a budget, Alycat Designs is wholesaling versatile handbags, purses and totes to embroidery and gift retailers, both online and at tradeshows.

Women with active lifestyles have created the need for versatile, affordable totes and bags. To meet their needs, Alycat Designs of San Francisco, California, has launched a new line of durable, lightweight, microfiber products for the modern woman sold to the embroidery community both online and at specialty trade shows. By designing, wholesaling and directly importing bags for today's active women, also making them profitable wholesale items for gift retailers, Alycat Designs has found its niche in the ecommerce market.

Alycat knows modern woman expect more from fashion accessory items. Women are working, exercising and taking care of their children or parents. Women need and want affordable purses that can go from the office to the gym and also function as a diaper bag. Most working women also want and need a computer laptop bag and travel bags. Designing products with the activities of consumers in mind, Alycat knows that discount and outlet retailers have made today's women more savvy shoppers. Accordingly, Alycat designs their products so they can be profitably resold by retailers to active women on a budget who need more than one bag.

All of Alycat's products were designed to be easily embroidered with a gift recipient's name, initials or a classic monogram. Alycat fills a void in the gift market because their new line of purses, colorful cosmetic bags and travel duffels are 1) in the right price range for most consumers, 2) are practical, useful items, 3) that consumers can purchase as gifts that will be valued and appreciated more than a novelty gift item.

Alycat recognizes that not everyone wants their name embroidered on their bag. Online retailers are able to offer their customers the option of personalizing Alycat's affordable line of products.

About Alycat Designs:

Founder Shirley Tan named the company after her only daughter, Alyssa Catherine. Alycat Designs is an expansion of a retail business started in 1985. After surviving two economic recessions, Ms. Tan decided to expand the business by opening a website. Using their experience as retailers, the founding members of Alycat, all women, are now wholesaling a new, profitable line of embroiderable hand bags and totes.


Shirley Tan

Alycat Designs



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Shirley Tan
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