Pragmatic Marketing Names Phil Myers President

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Following a record year in 2006, company moves to extend leadership position with its market-driven framework for technology companies.

Pragmatic Marketing®, the standard for technology product management and marketing, has named Phil Myers as its new president. In this position, Phil will lead the launch of two new business units designed to extend Pragmatic Marketing's lead in providing technology companies with the market-driven training and services they need to compete in the 21st century.

"Pragmatic Marketing is at a great point in its growth and evolution. The Pragmatic Marketing Framework is recognized as the standard for technology companies who want to be market-driven and I am excited to take the company to its next level of success," said Phil.

With over 25 years of software industry experience, Phil recently served as president and CEO of Cyclone Commerce. In 2006, Cyclone was merged with Axway, an EMEA-based software and services company, to create a $140 million market leader in the collaborative business solution space. His track record includes leading two successful initial public offerings and launching 13 products that became market leaders in their category.

Craig Stull, current president and CEO, who will remain Chief Executive Officer, said "Phil's background in building large sustainable companies and developing breakthrough brands will be of great benefit to Pragmatic Marketing as we continue our successful growth and market leadership."

Phil is widely regarded in the industry for his strategic marketing expertise and ability to develop high-quality management teams across Development, Sales and Marketing organizations. He frequently speaks at conferences and symposiums and serves as a board member for several software companies and a variety of Arizona Growth initiatives. Phil has a B.S. in Accounting and an M.S. in Management Science from Pennsylvania State University.

About Pragmatic Marketing

The standard for technology product management and marketing, Pragmatic Marketing teaches a practical, market-driven approach to creating and delivering technology products. Founded in 1993, Pragmatic Marketing has trained over 35,000 product management and marketing professionals with more than 90 percent of alumni indicating the training as essential or very useful to their careers. To learn more about our services, including public and on-site seminars, visit or call (480) 515-1411.


Pragmatic Marketing, Inc.

Graham Joyce, Director of Marketing

(480) 776-1048


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