Web Marketing Association to Name Best Online Newsletter

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Web Marketing Association's Internet Advertising Competition opens call for entries.

The Web Marketing Association will once again select the best online newsletter in 96 industries as part of the fifth annual Internet Advertising Competition (IAC) Awards. Online newsletters are one of nine online mediums competing in the 2007 IAC Awards, the first and only industry-based advertising award competition dedicated exclusively to all forms of online advertising. The competition Web site is located at http://www.iacaward.org and the deadline for entry is January 31, 2007.

"Online newsletters are one of the most popular ways for companies to maintain contact with customers and prospects," said William Rice, president of the Web Marketing Association, Inc. "An effective online newsletter allows marketers to push compelling content to a specific audience and creates an ongoing opportunity to engage users with the brand."

Last year's Best of Show Online Newsletter was awarded to Scudder Investments for Scudder Participant e-Newsletter. In 2005 it was i33 Communications, LLC for Buick Email Re-contact Program.

IAC Awards

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2007, and will be judged on creativity, innovation, impact, design, copywriting and use of the medium.

Awards will be presented within each of the industry categories and advertising formats such as online ad (including banner, pop-up or interstitial), rich media online ad, email message, online newsletter campaign, microsite/landing page and integrated ad campaign and ads the client did not choose. Best of show award for each medium will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2006, through January 31, 2007.

Judging for the IAC Awards will take place in February 2007, and winners will be notified by e-mail one week prior to the general announcement of winners in March 2007. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media and Answerthink.

The 2007 Internet Advertising Competition Awards are sponsored by BURST!Media, AdRants, ad:tech, ExactTarget, Small Army, OMMA, PR Web, NewsUSA, , Misukanis & Odden, Top Rank Online Marketing, SimpleFeed, WebSite Services Magazine and http://www.YourPhotoOnChocolate.com.

About the Web Marketing Association

The Web Marketing Association (http://www.webmarketingassociation.org) is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing Association's annual WebAward Competition (http://www.webaward.org) has been helping interactive professionals promote themselves, their companies and their best work to the outside world. Now in its tenth year, the WebAward Competition has become the premier industry-based site recognition program for online advertisers, Web developers and marketers worldwide.

For additional information contact:

William Rice


Web Marketing Association



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