Austin, TX (PRWEB) January 10, 2007
Acclaimed copywriter and veteran journalist Nettie Hartsock, founder of Hartsock Communications, and blog editor of the widely followed Must Read Business Books blog on allbusiness.com has launched the Internet's first site solely dedicated to all the leading news, trends, marketing and research in the case study creation and publishing arena.
Located at http://casestudyblog.typepad.com/ , the blog aims to be the definitive guide on case studies and case study how-to. The blog will keep up with the latest news on case studies, highlight case studies, cover how to tackle success stories, case studies, feature interviews with outstanding copywriters and provide a bevy of tips, tutorials and real "case studies" on the art, process and power of the marketing case study.
"One of the things I've most enjoyed in my career as both a business journalist and a copywriter is writing case studies and success stories. The need for compelling and well-crafted case studies in all verticals continues to grow and they are still one of the most stunning pieces of marketing collateral a company can employ as a lead generation tool. It is my goal with this blog to provide actionable and useful tips, tools and insights into the art of case study creation," said Nettie Hartsock, founder of The Case Study Blog.
This blog will hold great appeal to copywriters who are new to case studies, freelance writers who want to learn more information about how to craft case studies and marketers who desire to break out of the traditional case study style and explore more story-driven case studies.
"I think people are pretty tired of reading boring case studies. There truly is a much more engaging way to write them and have them resonate with readers. MarketingSherpa and MarketingProfs are excellent examples of fantastic case study purveyors. This blog and its content will break down the case study method and reveal how simple it is for anyone to write a fantastic case study," said Hartsock.
Nettie Hartsock is a 15-year freelance business journalist veteran with an extensive background in editing, writing, and press communications. She is highly regarded for her interviews with some of the most respected e-business and Internet visionaries including Dr. Peter Sealey, Andrew Goodman, Jon Nordmark, Zach Nelson, Dr. Larry Ponemon, Steve Rubel and Royal P. Farros.
Nettie has written for multiple Ziff-Davis Media publications including Publish.com and PDFZone.com. Nettie is currently a contributing editor to PlanetPDF and a contributing writer to SoftwareCEO. Nettie was also recently named to Cincom's panel of Expert Access contributors.
About The Case Study Blog:
The Case Study Blog is the first blog wholly devoted to the art and craft of case study creation. It aims to be the definitive guide on case studies and case study how-to. It will track the latest news on case studies, cover how to tackle case studies, feature interviews with outstanding copywriters and cover a bevy of tips, tutorials and real "case studies" on the art of the case study.
Additional information can be found at http://casestudyblog.typepad.com/
Or by contacting Nettie Hartsock at nettie at nettiehartsock.com.
Contact phone: 512-396-1067