ReSource Launches Winning at Wireless Retail, a 2007 Strategic Guide for Independent Wireless Retailers

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ReSource was commissioned by the Consumer Electronics Association to develop content for Winning at Wireless Retail: The Wireless Retailer's Survival Guide Version II, a guidebook for the more than 16,000 wireless retailers in the US. Content developers, Rick Thomas and Michelle James of Resource explore actionable strategies to foster growth in the ever-changing wireless retail environment.

ReSource was commissioned by the Consumer Electronics Association to develop content for Winning at Wireless Retail: The Wireless Retailer's Survival Guide Version II, a guidebook for the more than 16,000 wireless retailers in the US. Content developers, Rick Thomas and Michelle James of Resource explore actionable strategies to foster growth in the ever-changing wireless retail environment.

This 2007 publication offers practical guidance along with forward-thinking concepts for independent wireless retailers to be more successful on the selling floor. The book examines daily pressing topics of managing and motivating retail sales staff, forecasting and business planning, and selling techniques for the plethora of hot new data items with new business models as emerging mobile virtual network operators (MVNO) begin to penetrate the retail customer base.

Thomas and James, at ReSource, both have long careers in wireless manufacturing, distribution and retail. With penetration rates of wireless users in the US at an all time high, ReSource along with the Consumer Electronics Association are dedicated to providing training and education tools to wireless distribution channels. The collective commitment is to assist in successful retailing of wireless products and services as business models evolve to advance replacement product sales, content distribution and other selling opportunities within the independent wireless retail selling floor.

Winning at Wireless Retail: The Wireless Retailer's Survival Guide Version II will be launched at 2007 International CES in Las Vegas on January 9. The book will be available in mid-January at http://www.ce.org.

BOOK DETAILS

Winning at Wireless Retail: The Wireless Retailer's Survival Guide Version II

Published by the Consumer Electronics Association, Washington, DC.

(c) 2007

BOOK EXCERPT

"As the research noted in chapter 1, customers will come to your [independent wireless retailer] location before a carrier store or other big box retailers to learn about what is new and hot. Don't miss the opportunity to educate the customer and then close the sale. If you are using the technology - and your sales team is using the technology - you will be able to remove any hesitation that one has about selling it. Remember that new data products require new accessories sales, too". (Excerpted from Chapter 11, Selling Data, Selling What's Hot)

ReSource is a fully integrated marketing services and consulting firm that has earned a reputation for efficiently delivering solutions to clients' needs within the wireless industry. Our company specializes in the manufacturing and carrier environments. The Resource team's extensive contacts within the wireless industry make them uniquely suited to consolidate programs for clients who desire solid solutions that will enhance their current relationships, expand their channels of distribution and strengthen brand awareness and customer satisfaction. http://www.yourresource.com. For latest in Resource marketing news please visit http://blog.yourresource.com

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $125 billion in annual sales. CEA's resources are available online at http://www.CE.org, the definitive source for information about the consumer electronics industry. CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

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MICHELLE JAMES
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