Lake Forest, IL (PRWEB) January 8, 2007
Scare-tactics are the second-most powerful unethical marketing tool of all, according to marketing columnist Brian Vaszily. And they are increasingly being used to manipulate consumers into debt, relationship issues, ill health and more.
In Brian Vaszily's column called "If You Do Not Read This, Something very Bad Will Happen: Unethical Marketing 101" he demonstrates in his signature compelling style the four (4) levels of scare-tactic marketing:
D-Level Fears: Your Dishes Have Spots
C-Level Fears: Your Butt Looks Huge
B-Level Fears: Run, Here Comes the Bird Flu
A-Level Fears: You are Bound Straight for Hell
He also names the top three "Masters of Unethical Scare-Tactic Marketing," and advises consumers on how to personally reduce the impact of scare-tactic marketing.
(Note: SixWise.com allows republication and reprint of its content including the popular columns by Brian Vaszily as long as a link back to SixWise.com is included in the republication/reprint.)
http://www.SixWise.com is the home of the no-cost "How to Live a Happier Life" e-newsletter, now the #1 most subscribed to personal safety & wellness newsletter on the Web.
The SixWise.com e-newsletter includes the popular "How We Get You" columns by Brian Vaszily.