ATP to Present Award-Winning SD Trio Professional Plus at the 2007 International CES The World's Most Consumer Friendly Flash Memory Card Product Allowing for Complete SD Compatibility

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Sunnyvale, CA - ATP Electronics, Inc., a leading manufacturer of flash media storage products, will be showcasing its SD Trio Professional Plus along with its other award-winning flash products such as the ToughDrive and Petito USB drives at the 2007 International CES in Las Vegas, January 8-11. Also on display will be ATP's complete line of weatherproof, high performance flash memory products at the Sands Expo where ATP is exhibiting at booth #71416.

The ATP SD Trio Professional Plus was recently honored by the 2007 International CES Design and Innovation Award program and will be highlighted during a special presentation at the Innovations Stage booth #68747, Sands Expo on Monday, January 8, 11.45a.m. The SD Trio Professional Plus is a SD flash card product which offers complete compatibility with all SD format (microSD, miniSD, SD) devices such as mobile phones, PDAs, GPS devices, and digital cameras. The product also features a USB reader device which can be used to transfer files directly to desktops and laptops.

"ATP is honored by this award as it endorses our commitment and focus in the design and innovation of flash memory products," said Michael Plaksin, ATP VP of Flash Media Sales. "Flash memory products, especially for today's more powerful mobile digital devices, should be designed as complete storage and data transfer solutions for the everyday consumer rather than being just another component in a world of device accessories. The SD Trio Professional Plus accomplishes this, giving the mobile user everything needed for data transfer and storage to and from their SD mobile digital device."

ATP latest flash products include SD Trio Professional, SD Trio Professional Plus series and ProMax 4GB SDHC Class 6 flash card. ATP flash memory products are built using the unique System-In-Package (SIP) technology, which completely seals all vital flash components resulting in products being water and extreme temperature resistant, dustproof and shockproof. For more information on ATP complete product lineup, please visit http://www.atpinc.com or contact via email.

ATP and the ATP logo are trademarks of ATP Electronics, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

About ATP

Founded in 1991, ATP is a premier manufacturer of high performance and durable flash digital media solutions as well as top quality memory module products. Using its unique SIP (System-In-Package) packaging technology, ATP differentiates itself from the competition by offering highly durable flash memory solutions. In addition to high performance, ATP flash media products offer protection from water/moisture, dust, static discharge, and extreme temperatures. For more information on ATP memory products, visit http://www.atpinc.com or contact via email.

Press Contact:

Daphne Jang

TEL: 408-732-5859     

Fax: 408-732-5055     

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DAPHNE JANG
ATP
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