New York (PRWEB) January 8, 2007
In less than two months since its October 31 launch, ReverbNation.com has risen to national recognition, winning the "People's Choice" award for best music social network of 2006. ReverbNation.com is changing the music community paradigm by empowering musicians and fans with tools to help spread music virally across the Internet to "get more music heard by more people," says Mike Doernberg, ReverbNation.com's CEO. "Getting the music heard is the first step in ramping up word of mouth, which leads to more downloads, ticket sales, merch sales and buzz. We are flattered to have rabid users that voted for us on Mashable.com -- the leading blog on social networking sites."
For artists, ReverbNation.com is more like a high-octane marketing platform than just another music community. For fans, ReverbNation.com is a way to discover new music while actively helping the musicians they love. In contrast to other music networking sites, ReverbNation.com empowers users to leverage all of the functions of the Internet to virally spread music (email, IM, blogs, other social networks), rather than keeping the music captive within the site.
Much of ReverbNation.com's initial popularity can be attributed to the set of artist tools that debuted when the site launched:
Widgets - Keep your information up to date in one place -- deploy it everywhere else
ReverbNation.com's comprehensive widget strategy is a testament to this credo. Information on an artist page (like a show schedule, interactive tour map and new music player) can be "packaged up" into a widget and deployed to other sites like MySpace, Tagworld or an artist's home page. As an artist changes the information on ReverbNation.com, the changes are reflected in real time wherever the widgets are deployed. This saves the artists valuable time, as they only have to enter the information in one place. It also means that information is kept consistent across all web pages. This real time update capability is critical for getting new releases to market quickly and consistently. Widget colors are customizable to fit into any web page style.
FanReach -- Artists need to own their most valuable asset, their relationship with their fans
Currently the most popular feature on ReverbNation.com.com, FanReach is a comprehensive email management and communication tool that empowers artists to tap into their traffic on other sites. With FanReach, artists can gather fan emails from their other pages, manage and organize those emails and send out targeted mailings. FanReach even allows fans to volunteer to be street team members, and let's the artist tag and sort their list by contact type, like "Media," "A&R," "Radio," "Promoter" or any other tag.
Building upon its successful launch and recent recognition, ReverbNation.com is kicking off 2007 with the introduction of several new features. Designed to help artists distribute music in more ways, involve their most rabid fans to help do it, and to track the results, these innovative features include:
TunePaks -- Start a music virus
A single click "packages" up songs from the site into a hyperlink that can be delivered via email, IM or posted into blogs or a web page. Clicking link evokes a flash player that securely streams the songs. For the artist, TunePaks are an easy way to package music for delivery. For fans, it's a great way to compile a personal "mix" of songs from the site and share them with friends, post on their web page or blog. Here is an example TunePak from Jed Carlson, Chief Marketing Officer of ReverbNation.com: http://www.ReverbNation.com/tunepak/458
Tracking -- After you've started the virus, find out who gets infected
ReverbNation.com can now deliver data back to the artist or record label about which fans are spreading the music and playing their TunePaks. Tracking also tells the user where the plays are coming from, giving artists insight into which fans represent their best viral distribution channel.
Music Player Widget -- Put your music anywhere on the web
It's important for musicians to create a compelling listening experience for the fans, wherever their music is experienced, and ReverbNation.com's Music Player Widget ensures that that experience is consistent wherever it is encountered on the web. Songs are streamed securely at bit rates up to 160, providing better quality than competing players, and when an artist changes the song lineup on ReverbNation.com.com, it automatically updates all of the player widgets in real time. Fans can generate music player widgets from custom playlists compiled on ReverbNation.com.com to enhance their web pages with the music they love. The player color is even customizable to fit into any environment. Here is an example of the Music Widget used by Scotty and The Reverbs: http://myspace.com/scottyandthereverbs
Venue Pages -- It's about time someone included the venues where we all go to see music
Venues (clubs, bars, auditoriums, etc.) represent the tangible, active experience of enjoying music and are a vital piece of the revenue puzzle for artists. ReverbNation.com has introduced profile pages specifically designed for venues to promote their shows, interact with artists and communicate with local fans.
ReverbNation.com is the flagship project of eMinor, Inc., a company focused on delivering independent musicians the tools they need to compete, cooperate, and differentiate in an increasingly noisy marketplace. The Web site, which was launched Halloween 2006, is an artist-centric, online music community committed to empowering musicians, fans, venues, and labels with technology that is tailored to their specific needs. For more information on ReverbNation.com, please visit http://www.ReverbNation.com or call 212-367-0826.