ATP Partners with VisualOn and MMPlayer for Secure Turn-Key Mobile Video Solutions Using ATP Smart n' Secure (SnS) Content Protection For Distribution of Video on Memory Cards

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ATP Electronics, a leading manufacturer of digital flash media products, today announced turn-key solutions for the secure distribution of video content on memory cards.

ATP Electronics, a leading manufacturer of digital flash media products, today announced turn-key solutions for the secure distribution of video content on memory cards. Protected by ATP's patent-pending Smart n' Secure content protection, ATP is partnering with mobile video player partners VisualOn and MMplayer and has announced turn-key video solutions for Windows Mobile 5, PalmOS, and Symbian mobile platforms. ATP will be displaying the VisualOn and MMplayer solutions at the Consumer Electronics Show 2007 (CES2007) in the ATP booth, Sands Expo Las Vegas, January 8-11, 2007, booth# 71416

"These complete solutions allow for an easy, cost effective way to distribute high quality video content," said Michael Plaksin, ATP VP of Flash Media Sales. "In addition to solving the issues of high costs and security, logistics due to fragmentation are greatly reduced with support for the three most widely adopted mobile platforms. Together, with the ATP SD Trio technology (Compatibility with all three SD formats microSD, miniSD, SD in a single package), you have the most universally compatible mobile video solution available today."

The security of the content is made possible by ATP's Smart 'N Secure (SnS), a patent-pending content protection technology designed to be flexible, easy to deploy, and cost effective. While effective for any type of data application, SnS is especially useful for the secure distribution of licensed content such as photos, music, movies, and games.

SnS employs a multiple key, encryption/decryption process to secure the content on the flash device. This, along with hardware implemented SnS functions on the flash device allow for the total security of the content. Content usage is dependent on the original flash device. Unauthorized copies, while still containing the data, will be useless without the original flash device key.

SnS can be implemented in all ATP flash products including SecureDigital cards, CompactFlash cards, MultiMediaCards as well as USB drives. Video solutions are available immediately for the Windows Mobile 5 and PalmOS platforms, while Symbian support is expected by the end of Q1, 2007.

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DAPHNE JANG
ATP
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