Raleigh, NC (PRWEB) January 7, 2007
Littleton Advertising and Marketing (LA&M), a full-service award-winning advertising and marketing agency specializing in real estate marketing and branding, announced today that it has been named the agency of record for K. Hovnanian® Homes in Houston, Texas.
As part of the agreement, LA&M will handle all creative and strategic advertising, media placement, public relations, event planning, and brand marketing for K. Hovnanian Homes' Houston Division.
"Since we successfully launched creative and strategic advertising and marketing programs with Littleton Advertising & Marketing in our Raleigh Division, it was an obvious choice when we were looking for an agency to implement a marketing plan," said Briggs Napier, Sr. Vice President of Sales and Marketing for K. Hovnanian Homes' Houston Division. "We are excited to partner with LA&M again to build the K.Hovnanian brand in the Houston market."
"We are looking forward to the opportunity of working in the Houston market and with Briggs' team to elevate K. Hovnanian to the next level and build excitement about their brand," said Martha Littleton, President and Owner of Littleton Advertising & Marketing.
About Littleton Advertising & Marketing
Littleton Advertising & Marketing is a New-Bern, North Carolina-based full-service, national advertising agency that specializes in real estate marketing and branding products that require a high degree of emotional appeal to communicate to a select group of discriminating buyers. Littleton has offered award-winning advertising and marketing services for over 13 years, and has become a highly regarded advertising agency in North Carolina, Virginia, Florida, Texas and beyond. The company is known for creating breakthrough branding for each product marketed. For more information about Littleton Advertising & Marketing, call 888-514-9116 or visit http://www.littletonadvertising.com.
About K. Hovnanian Homes
Hovnanian Enterprises, Inc., founded in 1959 by Kevork S. Hovnanian,
Chairman, is headquartered in Red Bank, New Jersey. The Company is one
of the nation's largest homebuilders with operations in Arizona, California, Delaware, Florida, Georgia, Illinois, Kentucky, Maryland, Michigan, Minnesota, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Texas, Virginia and West Virginia. The Company's homes are marketed and sold under the trade names K. Hovnanian Homes, Matzel & Mumford, Forecast Homes, Parkside Homes, Brighton Homes,Parkwood Builders, Windward Homes, Cambridge Homes, Town & Country Homes, Oster Homes, First Home Builders of Florida and CraftBuilt Homes. As the developer of K. Hovnanian's Four Seasons communities, the Com-pany is also one of the nation's largest builders of active adult homes. Additional information on Hovnanian Enterprises, Inc. can be accessed on the Hovnanian Web site at http://www.khov.com. To be added to Hovnanian's investor e-mail or fax lists, please send an email or sign up at http://www.khov.com.
Littleton Advertising and Marketing
Direct: (919) 865-7266