Crucial Communications Group, LLC Launches Offers Communications Training and Consulting Expertise

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Ammerman Experience Veteran Jeff Braun opens new multi-discipline firm.

- Jeff Braun announces today the launch of the Crucial Communicatons Group, LLC. (, a firm specializing in crisis and emergency response communications training and support. Additional specialized services also include:

-Comprehensive Crisis Communicatons Plan Development and Implementation

-Media Relations Training, Counsel and Support

-Risk Management Communications

-Executive Communications Coaching

-Message Development and Delivery Strategies

-Critical Issue Communications

"Agile, disciplined, and responsive communications are crucial in today's business environment," Braun said. "Hurricane Katrina and 9/11 provided vivid and memorable examples of the crucial need for all businesses to have a thourough crisis plan in place and to have staff trained and prepared for a timely and effective response when a critical situation occurs.

"If a company has prepared well, it can actually strengthen its market position in times of crises," Braun added. "Those that fail to plan generally find themselves compromised. Our goal at Crucial Communications Group is to ensure that all of our clients have the planning and skills needed to respond to virtually any situation or issue successfully. Their success is our success."

Crucial Communications Group will fill a need Braun feels exists for specialized planning and training that is tailored to meet the individual needs of its clients and is responsive to the rapidly changing, ever-demanding, convergent media.

"Today, most everyone with a cell phone has the ability to report a story, upload it to a Web site, and essentially broadcast it to the world," Braun said. "Never has there been a greater need to be ready should the breaking story feature your company or its employees."

A veteran communicator and media training specialist, Braun is a high-energy consultant who has prepared hundreds of executives from some of the largest private and public companies in the world for challenging network and major market print and broadcast media interviews, as well as with trade channel media.

Most recently, Braun served a vice president and general manager of The Ammerman Experience in Houston, Texas, where he led the firm's international crisis management practice. Before joining Ammerman, Braun spent more than 25 years in the media both as a reporter and a newsroom manager, where he gained an acute understanding of how journalists think and work.

About Crucial Communications Group, LLC

Agile, disciplined, responsive communicatons are crucial in business today. CCG develops and delivers a variety of specialized training programs that ensure anyone communicating during a crisis--or any other high-risk, high-stakes situation--meets the challenge with confidence and credibility. CCG delivers comprehensive crisis communications plannning, consulting and support services, along with strategic message development and delivery strategies for critical issues and situations.

Crucial Communications Group, LLC is located at 13121 Louetta Rd. #1195, Houston, TX 77429 and one the Web at


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