It's All About Romance

Zumaya Publications LLC of Austin, Texas, launches a new romance imprint that ISN'T erotica.

Austin, TX (PRWEB) January 8, 2007 -- There has always been romance at Zumaya. Now, it has its own imprint.

Zumaya Publications LLC of Austin, TX, has launched Zumaya Embraces to offer high-quality romance and women's fiction in a way that will be easily identifiable to readers who prefer the genre.

"Since the company started seven years ago, superb writers like RWA Prism finalist Linda Andrews and EPPIE Award winner Judy Lawn have entertained romance lovers," said Zumaya Executive Editor Elizabeth K. Burton. "As our catalog has grown, we decided they deserved 'a home of their own.'"

Embraces is one of three new imprints Zumaya will introduce in 2007. The next one, Zumaya Boundless, will focus on genre and literary fiction with GLB characters.

"We unofficially initiated the Boundless line last fall with Dorien Grey's Western romantic suspense novel Calico," said Burton. "This year, Boundless will debut a talented young writer from the UK, James Bennett, with a suspense novel titled Unrequited and a new edition of Susan M. Brooks's DIY Fiction Award-winning She's the Girl."

The third line, for mysteries, is yet unnamed; Burton said Zumaya will hold a contest to see what readers think is the best choice as the company did for Embraces in December with a "Name That Imprint" poll contest.

The new imprints will bring the total number under the Zumaya umbrella to four, including the Zumaya Otherworlds SF/F line started in 2005. A fifth line of books for middle and YA readers is also under consideration.

Burton noted that submissions are currently open at Zumaya in all genres.

"For Embraces, we're looking for non-category work, character-driven stories that step outside the familiar," she said. "And while we aren't in the market for erotic romance--that's the purview of our sister company eXtasy Books--we welcome the sensual as well as the sweet."

Established in 2000 in British Columbia and transplanted to Texas in 2006, Zumaya and Zumaya Otherworlds (http://www.zumayapublications.com) have gained a reputation for quality trade fiction and nonfiction, offering exceptional work by both established and first-time authors. Zumaya books are listed on Amazon, and selected titles are available from Ingram and Baker & Taylor. Titles are also available as ebooks through Fictionwise, DPP Bookstore and All Romance eBooks.

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