Planning Promotions Early Pays Off

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To begin 2007 prepared and organized, business owners plan early for Easter promotions.

The start of 2007 has some business owners already thinking about their Easter promotions. Holidays are the ideal times for retail stores to promote holiday specials with seasonal traffic. Because Easter does not generate sales like the money-making holiday, Christmas, what better way to reach out to new customers, generate traffic and possibly increase sales than a giveaway?

A popular website, , offers promotional items year round. They begin generating sales for their Giant Easter Bunny in early January. The sales for their 8-foot hanging Easter Baskets filled with toys and prizes begin to pick up early in the year as well.

Bagwell Promotions client, Julie Swanner with Burlington Square Mall located in Burlington, North Carolina, says it is always important to plan early for promotions because it helps anticipate costs and aids in the line up of the promotion strategy.

When planning early for promotions, business owners should verify that all tools necessary to hold a successful giveaway are included. Bagwell Promotions makes giveaways easy by including entry blanks to document contact information of the participants, a registration box, colorful posters to promote the contest and a press release packet.

Business owners can use promotions year round as mailing list generators, collecting vital information about customers for marketing purposes, such as a customer retention or prospect tool.

George Hochman with H Hawaii Media Company, a radio station based in Kalaheo, Hawaii, plans his promotions early because it allows for more time to sell sponsorships. In the radio industry, it is common to work at least 60 days in advance. Hochman sold Bagwell Promotion's 4-foot Easter Bunnies with sales packages and clients received on-air promotions. Hochman said that the bunnies generated traffic and clients were happy.

"The Easter bunny was a friendly promotion," says Hochman. "I would recommend it as a nice market exclusive promotion."

Easter sales for Bagwell Promotions have been so strong that a new Website, , has been created exclusively for their Easter promotions. In addition to the Easter Bunny and Easter Basket promotions, Bagwell Promotion offers Easter bags, imprinted Easter eggs, Easter stress toys and small stuffed animals. Most items can be imprinted with a logo, company name or message.

About Bagwell Promotions:

Bagwell Promotions offers over 500,000 imprinted promotional products from 4,100 suppliers such as coffee mugs, pens, flashlights, magnets, ID bracelets, key chains and an assortment of apparel.

Note to Editors:

A high resolution photo of the Giant Easter Bunny is available at for immediate download.


Christina White

1-866-281-8830 X 226


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