Web Poised to Become Largest-Ever Video Distribution Platform in 2007, ClipBlast! Predicts - Unveils Top 10 Trends

Share Article

Content Proliferation, Syndication and Personalization to be Hallmarks of Year Ahead; CEO Available at CES

To paraphrase a noted entertainer from another era, where online video is concerned, we ain't seen nothin' yet.

ClipBlast! (http://www.clipblast.com), the premier video search and Web video guide, today unveiled its "10 Online Video Trends to Watch" - and the overarching theme running through the company's forecast could not be clearer: the online video wave isn't even close to cresting. The company will be attending CES in Las Vegas this week.

"In 2007, the Web will become the largest distribution platform of video ever," said Gary Baker, founder and CEO, ClipBlast! "We're witnessing a profound transformation - really, a series of transformations - in how information and entertainment are conveyed and monetized. In 2007, even more people will recognize the PC as a device to watch information, to learn, to laugh, to cry. As in all such periods, changes will continue to come thick and fast, but in the year ahead, we'll begin to see some clarity in the evolving roles of content creators and distributors."

ClipBlast!'s 10 Online Video Trends to Watch for 2007:

1.    Video content will be prolific. From branded media companies to quality independent producers to TV news organizations to novices, content will be plentiful as distribution costs will remain trivial.

2.    At the same time, cost pressures will remain a key inhibitor for marketers seeking to use video on the web as a means for reaching their target audience.

3.    Video content will be unbound and without organization. People will be overwhelmed by the virtually unlimited choice and will call for simplicity, organization and relevance.

4.    Consumers will personalize their PC to watch and receive what they want, from whom they want and when they want it. The biggest trend of '06 -- shooting, editing, storing and distributing personally produced video and sharing those video experiences with others - will continue at a brisk pace.

5.    Video content will be informative, relevant, entertaining, often helpful -- but the amount of marginally valuable content will increase.

6.    Video content will be distributed through multiple channels and methods. Syndication will increase; marketers will discover syndicated video distribution as a means for exponentially increasing video viewings.

7.    Video content will continue to be subject to copyright infringement, and tensions between creators and distributors will escalate.

8.    Marketers will continue to discover that video provides creative ways to reach their targeted consumers directly.

9.    Video content providers and marketers will discover distribution platforms and partners with growing targeted audiences -- and discover that video can generate real ad revenue.

10.    Video content providers who will be marketing their content will become overwhelmed by the multitude of choices that limit the attention of their targeted audience.

ClipBlast!, a pioneer in Web video search, has been indexing, organizing and empowering people to access video from across the Web in real-time and on demand since 2004. ClipBlast's patent-pending technology and video guide can be personalized by users and customized by content providers who seek to generate revenue from their video offerings.

About ClipBlast!

Founded in 2004, ClipBlast! provides pioneering video search that uses patent-pending technology to continuously update the largest index of video content across the Internet. ClipBlast!'s fast, easy interface gives users instant access to millions of quality, highly relevant, targeted clips from the world's major media brands, independent producers and individuals - clips that inform, enlighten, inspire and entertain. The company is based in Agoura Hills, Calif. To learn more, visit http://www.clipblast.com.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website