It's so important that radio still has a space for music that deserves airplay because of its integrity and sound rather than its short-term marketing plan
New York, NY (PRWEB) January 8, 2007
BreakThru Radio (BTR), the Internet's voice of the World's Best Independent Music, welcomes Jeff Kuprycz as the company's newest Technical Director. Kuprycz joins an enthusiastic team of young music aficionados, and will further develop its connection with listeners from around the world.
Jeff Kuprycz joins BTR after recently graduating from Hofstra University, where he received a BA in Audio/Radio in the School of Communications. While Kuprycz attended Hofstra he served as the Music Director for WRHU and hosted a weekly indie rock show. In addition to being involved with the music department, Kuprycz worked with the University on developing WRHU's interactive website. He intends to bring that same passion to BTR, aiding in the development of an interactive library, as well as hosting a weekly live show from New York.
"It's so important that radio still has a space for music that deserves airplay because of its integrity and sound rather than its short-term marketing plan," Kuprycz explained. "BTR delivers content that corporate commercial stations are afraid of playing. There are no white walled meetings to pick the music we play, its done by the DJ's who are the same age as the listeners. It's exciting to know that the artists we interact with at BTR understand what we are trying to do and go above and beyond to be apart of changing the industry."
After graduation Kuprycz worked for Tommy Boy Records where he worked in the Digital Music and Marketing department. After six months Kuprycz couldn't resist the urge to get back into radio and feel the spirit of discovering great music on an independent level. Kuprycz couldn't feel more at home with BTR's attention to music and technology.
"BTR brings music to its listeners months before the record labels capitalize on it, we focus on rediscovering a so called 'mainstream'," he explained. "After listening to BTR, you get a fresh breathe of air, and realize commercial radio is a fraction of music you can live without. I couldn't be more excited about lending my passion and interest into BTR!"
ABOUT BREAKTHRU RADIO
BreakThru Radio (BTR) is the Internet's voice of the World's Best Independent Music, where DJs take music personally, ranging from the biggest death metal fans, to dance party mixes, and everything in between. "Music for music lovers," is BTR's motto, and one that their DJ's take very seriously. In a world where independent music is becoming more and more accessible, the need for select sources to filter the best is a necessity. Music fans across the globe have become frustrated and victimized by commercial radio.
BTR offers listeners access to unknown artists throughout the world, with a daily audience that includes more than a dozen countries. The site has garnered over 80 million listeners in its first year with its unique on-demand musical programming and focus on the best new independent music worldwide. With the addition of top-notch editorial content, independent video coverage, and worldwide show calendars, BTR puts everything a music fan needs and wants - in one place.
Unlike other radio stations, BTR offers listeners with on-demand programming. A first in internet radio, listeners can cater to their musical preferences, while still finding the best independent and unsigned artists across the world. Using UpSNAP's cutting edge technology, BreakThru Radio makes its weekly and specialty shows more accessible for an on-the-go market of students and young professionals with exclusive access to its on-demand programming through their mobile phones. BreakThru Radio services are available through virtually all of the major carrier networks in the U.S. These include Nextel/Sprint, Cingular, Verizon, Alltel and T-Mobile.
BTR can be heard on http://www.breakthruradio.com and http://www.NYTrack.com, New York's only website dedicated to the tri-state high school track community, thus reaching over 5 million high school students.
Rachael Darmanin, BreakThru Radio (rachael @ breakthruradio.com)